Simplify Logo

Full-Time

Director – Brand Strategy

Health

Posted on 6/19/2024

Wunderman Thompson

Wunderman Thompson

1,001-5,000 employees

AI-driven B2B commerce and CRM solutions

Data & Analytics
Consulting
Social Impact
Financial Services
Consumer Goods

Compensation Overview

$100k - $230kAnnually

Senior, Expert

Remote in USA

Category
Project Management
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Communications
Branding/Brand Strategy
Marketing
Requirements
  • 5-7+ years’ experience of overall research and strategic planning experience
  • HCP and DTC marketing agency experience
  • Critical and analytical thinker, innovator and visionary that inspires creativity
  • Brand Launch experience is preferred
  • Able to develop strong client relationships and trust based on deep immersion in the client’s business
  • Capable of independently drafting a creative brief based on client needs
  • Highly collaborative and able to work effectively across internal and external stakeholders
  • Excellent written and verbal communication skills
Responsibilities
  • Lead/supervise junior strategists to develop customer journey
  • Uncover marketing and communication opportunities around key pain points
  • Guide junior strategists on research process from setting objectives, to deciding methodology
  • Structure research design to meet project needs; Ensures key insights and implications are identified by junior strategists
  • Guide junior strategists in development of analysis; suggest analytical framework to meet objectives
  • Craft insights that can unlock behavior changes, inform positioning, and drive communication 'sparks'
  • Partners with Medical Strategy to create in-depth understanding of MOA's potential benefits, RTs and potential points of difference
  • Participate in developing and leading positioning workshops with clients
  • Collaborate with Creative Director and Medical Strategy to prepare background briefing documents
  • Draft workshop proposals. Responsible for workshop planning, coordination, logistics and all materials (pre-read, summary); Lead junior strategists in formulating objectives and ideating approach, pre-reads & exercises
  • Lead all background analyses and research for pitch to generate customer insights and story arc. Prepare critical elements/sections of the pitch deck

Wunderman Thompson, a leader in brand innovation, offers a dynamic environment where expertise in AI, QR codes, and cutting-edge packaging solutions converge to shape the future of B2B commerce and CRM. The company's dedication to embracing and developing web3 technologies positions its employees at the forefront of the industry, providing them with unique opportunities for professional growth and technological mastery.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

1958

Growth & Insights
Headcount

6 month growth

-28%

1 year growth

-47%

2 year growth

-42%