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Full-Time

Demand Generation Manager

Posted on 6/18/2024

Coast

Coast

11-50 employees

Fleet and fuel card payment management solutions

Financial Services

Compensation Overview

$120k - $150kAnnually

+ Signing Bonus + Equity Grant + Accessories Allowance + Free Lunch on Fridays

Senior

New York, NY, USA

Category
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Sales
Salesforce
Marketing
Requirements
  • 5+ years of professional experience, 2+ years in B2B
  • Experience at a VC-backed startup with less than 100 employees
  • Scrappy and motivated
  • Firm grasp of media buying and optimization
  • Experience with funnel metrics
  • Proficiency in marketing automation systems (Hubspot) and Salesforce
  • Strong project management skills
Responsibilities
  • Own demand generation campaign strategy and results for several growing and new channels
  • Develop concepts, messaging, and ad copy for campaigns
  • Develop design briefs and work with designers to produce campaign deliverables
  • Execute campaigns independently
  • Develop robust experimentation program for outbound email messaging
  • Expand and own email nurture programs
  • Develop paid social and display retargeting campaigns
  • Continue to develop account-based marketing initiatives
  • Measure, analyze, report, and optimize the performance of demand gen programs
  • Work with the sales team to ensure end-to-end success of campaigns

Coast provides a versatile fleet and fuel card solution with advanced controls and real-time visibility, offering efficient fleet and fuel payment management for businesses of all sizes. The technology encompasses customizable controls and secure transaction alerts, ensuring a flexible and secure solution for fleet and fuel payment management.

Company Stage

Series A

Total Funding

$192.5M

Headquarters

New York, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

30%

Benefits

Medical, dental, & vision coverage

Meaningful stock options

Flexible vacation policy

Proudly built in NYC

INACTIVE