Growth Product Manager

Workyard is a fast-growing venture backed startup that is developing an innovative workforce management platform for the construction market. In an industry where $300 billion is spent annually on labor, we are fundamentally changing the experience for companies and workers by adding trust, transparency, and technology to workforce management and enable smarter business decisions.

We’re seeking a Product Growth Manager to drive user engagement, activation, and expansion across our multi-product B2B SaaS platform. This role sits at the intersection of Product, Marketing, and Customer Success, focused on continuously optimizing the free trial experience, surfacing upgrade opportunities for our new products within the existing customer base, and creating scalable mechanisms for driving network growth and usage across our entire platform.

Key Responsibilities

1. Free Trial Experience & Activation

   • Design and optimize the end-to-end free trial journey, from initial sign-up to activation and sustained usage.

   • Collaborate with Product, UX, and Engineering teams to implement in-app guidance, onboarding flows, and feature tours that increase activation rates.

   • Use product analytics to identify friction points, drop-off moments, and opportunities for improvement.

2. Expansion & Upsell Strategies

   • Develop and execute data-driven strategies to introduce and upsell new products to our existing customer base.

   • Work closely with Sales and Customer Success to coordinate campaigns, messaging, and in-app prompts that drive product adoption.

   • Establish a hypothesis-driven experimentation program to refine upgrade flows and messaging.

3. Driving Network Growth & Usage

   • Create new mechanisms—such as referral programs, viral loops, or in-app sharing features—that encourage customers to expand their usage and invite new users.

   • Monitor user activity and create feedback loops that incentivize deeper engagement and cross-product utilization.

   • Partner with Marketing to build campaigns that highlight the platform’s network value, cultivating a community of advocates.
     

4. Product-Led Growth Initiatives

   • Champion a product-led growth mindset, ensuring that the user journey—from acquisition to expansion—is seamless and intuitive.

   • Leverage product analytics (e.g. Amplitude) to surface insights, measure success, and inform product roadmap decisions.

   • Regularly collaborate with Product Managers to prioritize features, enhancements, and experiments that have a high impact on customer growth.
     

5. Performance Tracking & Reporting

   • Define key metrics (e.g., trial conversion rate, user activation rate, Net Dollar Retention, expansion MRR) to measure success of growth initiatives.
     Build dashboards and reports to share performance updates with cross-functional stakeholders and executive leadership.

   • Continuously iterate on growth strategies based on data insights and user feedback.
     

6. Delivery Management

   • Own and manage the changes you drive including from conception, development through to market launch including managing your own engineering pod to build and deploy changes to product experiences.

   • Develop detailed product requirements and specifications for engineering and design teams, including user stories and use cases.

   • Ensure quality

   • Collaborate closely with engineering, design, sales, and marketing teams to ensure successful product development and launch

   • Work with Customer Success to develop onboarding resources, training materials, and customer communications that reinforce key product value propositions.

Preferred Qualifications:

• Proven experience in creating business impact as a Growth Product Manager, specifically in software SaaS industry

• Excellent analytical and problem-solving skills

• Outstanding communication and presentation abilities

• Demonstrated ability to influence cross-functional teams without formal authority

• Experience with Agile development methodologies

• Ability to write SQL queries to analyze data

• Proficiency in product management tools and techniques, such as roadmapping and user story creation

• Ability to design wireframes that are intuitive interfaces for creating user-friendly products

• Bachelor's degree in Computer Science, Business, or Design, MBA is a plus

Bonus Points

• Revenue-generating entrepreneurial experience

• Experience working with an SMB customer base