Fractional Director of Product Strategy & Design

Key Tasks & Responsibilities

What You'll Own

• What problems deserve solving

• Which features matter most

• Which features should wait

• How features reinforce one another

• What creates lasting competitive differentiation

• What gets built, and why it gets built

• Feature priorities, technical and business dependencies, and product sequencing

• Release planning

• Protection of MVP discipline while guiding long-term platform evolution

Core Responsibilities

• Lead product strategy and evolve the long-term product vision

• Translate strategy into product roadmaps, epics, user stories, and development plans

• Lead product discovery, customer research, and journey mapping

• Guide UX/UI direction to create a premium consumer-grade experience

• Own the end-to-end member experience across onboarding, AI coaching, scoring, education, engagement, and retention

• Partner across engineering, design, AI, clinical, marketing, and leadership teams

• Champion a scalable design system and exceptional product quality

• Continuously validate assumptions through customer feedback and analytics

• Monitor emerging trends in AI, digital health, wearables, and human performance

Education & Experience

Who You Are

• An experienced product leader with a passion for building consumer products

• Equally comfortable discussing customer psychology, UX, AI, engineering trade-offs, and business strategy

• A systems thinker who thrives in ambiguity and enjoys creating clarity

• A collaborative leader who inspires teams without relying on formal authority

• Someone who believes every feature should have a purpose and every interaction should build trust

Preferred Experience

• Consumer mobile applications

• Digital health, wellness, or human performance

• AI-enabled products

• Wearables and connected devices

• Subscription platforms

• Behavior-change or coaching products

• Startup or early-stage company experience

Certifications

• Industry related certifications are a plus

Other (Travel, Work Environment, DoD 8570 Requirements, Administrative Notes, etc.)

Work Arrangement: 100% Remote, fractional engagement (~20 hours per week)

What Success Looks Like

• Build the right product, not simply adding more features

• Create a product experience that feels premium, intuitive, and motivating

• Translate vision into disciplined execution

• Help position Viction as a category leader in human performance

Why Join Viction?

This is an opportunity to influence the direction of a company from its earliest stages. You'll have meaningful experiences, direct access to founders, the ability to shape product strategy and experience, and the satisfaction of helping build technology that can genuinely improve people's lives.

If you're energized by creating products that blend science, design, technology, and human behavior, and want to leave your fingerprint on something extraordinary, we'd love to meet you.