Facebook pixel

VP – Acquisition & Growth Marketing
Confirmed live in the last 24 hours
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Leadership
Management
Marketing
SQL
Tableau
Requirements
  • 10+ years' experience leading customer acquisition and growth marketing programs in high-growth B2C e-commerce/retail environments
  • Proven track record successfully managing and scaling a multi-million dollar ($10M+) acquisition budget to deliver results in a dynamic, fast-paced organization
  • Strong people leadership skills with focus on scale, people development, and fostering an inclusive team culture
  • Demonstrated exceptional analytical horsepower and data-driven problem-solving skills; owned start-to-finish analytic solving of complex marketing problems using analytics/ business intelligence tools such as Tableau, SQL, etc
  • Proven ability to drive rigorous prioritization and decision making to achieve complex goals
  • Entrepreneurial and global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization
  • Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers
Responsibilities
  • Grow and lead team by building vision and motivating team members through coaching, feedback, and change management
  • Scale and optimize multi-million dollar marketing portfolio, focusing on acquiring new customers to Rue La La and Gilt while achieving efficiency (LTV/ CAC) goals
  • Develop the vision and own end-to-end strategy for growing key online and offline marketing channels including Facebook, Google, Performance TV etc
  • Lead a robust testing agenda focused on unlocking new channels and strategies to deliver step function efficiency and scale of the acquisition program
  • Own key metrics driving the acquisition function, setting a high bar for the team and our partners in terms of analytical rigor
  • Communicate insights into drivers of performance and opportunities to the RGG Executive and Management teams on a regular basis
  • Own budgeting, forecasting and investment justification
  • Serve as a key leader within the company, identifying and driving business opportunities through cross-functional partnerships across Marketing, Creative, Product Management, Technology and Merchandising
Rue Gilt Groupe

1,001-5,000 employees

Off-price e-commerce portfolio company
Company Overview
Rue Gilt Groupe wants to be the most engaging online, off-price style destinations, connecting world-class brands to the next-generation shopper. Every day they work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious, & Empowered.
Benefits
  • 25% off Rue La La & Gilt
  • Volunteer opportunities
  • Office celebrations
  • Flexible time off
  • Fitness discounts
  • Summer Fridays
Company Values
  • Being Kind, Passionate, Collaborative, Innovative, Tenacious, and Empowered