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Full-Time

Senior Growth Marketing Manager

Updated on 10/10/2024

Jerry

Jerry

201-500 employees

Digital platform for car insurance and services

Automotive & Transportation
Consumer Software
Fintech

Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years of experience in digital performance marketing, including 2+ years managing paid search, social media, or programmatic affiliate advertising channels hands-on
  • Bachelor’s degree in marketing or STEM discipline
  • Strong quantitative analytical ability and a knack for storytelling through data
  • Ability to thrive in an ambiguous and fast-paced environment
  • Ownership mentality - you are not satisfied with 'good enough'
Responsibilities
  • Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners
  • Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically
  • Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
  • Allocate and manage budget for each campaign to maximize ROAS
  • Strategize the full-funnel marketing road map to achieve long-term exponential growth
  • Lead new channel expansion with innovation, thoughtfulness and rigor
  • Expand the growth team with exceptional talented junior marketers

Jerry is a digital platform designed to enhance the car ownership experience by helping users manage their car-related expenses. The main product is the AllCar™ App, which allows car owners to compare insurance policies, refinance car loans, and monitor repair costs. Users can also receive rewards for good driving habits. The app simplifies the management of car expenses by providing features such as shopping for insurance, getting reminders for car service, and offering cost estimates for repairs and replacements. Jerry differentiates itself from competitors by handling the paperwork involved in switching insurance providers, making the process seamless for users. The goal of Jerry is to provide a comprehensive and user-friendly tool that helps car owners save money and efficiently manage their car-related financial responsibilities.

Company Stage

Series C

Total Funding

$252.7M

Headquarters

Palo Alto, California

Founded

2017

Growth & Insights
Headcount

6 month growth

9%

1 year growth

5%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Jerry's significant funding of $242 million, including a recent $110 million round, positions it well for rapid growth and expansion of services.
  • The app has a proven track record of helping users save up to $300 per month on insurance, which can drive high user satisfaction and retention.
  • The addition of new features like GarageGuard™ and DriveShield™ demonstrates Jerry's commitment to continuous innovation and enhancing user experience.

What critics are saying

  • The crowded market for car-related services means Jerry must continuously innovate to stay ahead of competitors.
  • Reliance on commissions and referral fees from insurance companies and loan providers could be a vulnerability if these partnerships face disruptions.

What makes Jerry unique

  • Jerry's AllCar™ App offers a comprehensive suite of services including insurance comparison, loan refinancing, and car service reminders, unlike competitors who may focus on just one aspect of car ownership.
  • The app's ability to handle all paperwork for switching insurance providers sets it apart by significantly reducing user hassle.
  • Jerry's recent introduction of features like GarageGuard™ and DriveShield™ further enhances its value proposition by providing cost details on maintenance and repairs, and offering discounts through a network of participating auto service providers.

Benefits

401K / Retirement Plan

Performance Bonus

Dental Insurance

Health & Wellness Package

Paid Time Off