Lead Integrated Commerce Platform Strategy and Activation

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing, Media and Social Commerce organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Target has a long-standing heritage in discovery and strives to maintain its unique competitive position as consumers shift to digital and socially led shopping. To achieve its ambitions, Target must lead at the intersection of digital, physical, and social.  

As Integrated Commerce Platform Strategy & Activation, Lead, you will …

Play an integral role defining and activating our strategy across all elements of the integrated commerce landscape – driving financial and brand growth through partnerships with priority 3P platforms across a rapidly evolving landscape. Your primary focus in this role will be establishing our strategy and measurement framework for off-platform commerce and affiliate partner initiatives. You will work in close partnership with a diverse stakeholder group across Target to implement these strategies – ensuring robust cross-functional alignment at each step of the way.  You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a deep understanding of marketing, media, and commerce across the digital landscape.

Key Responsibilities

• Develop strategy, business case, and experimentation frameworks for commerce-related experiences with new 3P platform partners 

• Lead day-to-day coordination across internal partners (Marketing, Product, Legal, Finance, Engineering) and external platform partners to launch and scale commerce activations

• Drive business strategy and prioritization of product roadmap to ensure capabilities and technical foundation support Integrated Commerce priorities

• Support thought leadership efforts to educate the broader organization on off-platform commerce, creators, and traditional affiliates as a growth driver for Target 

• Support team efforts to build a culture that exemplifies the core Target values of connection, inclusivity, and drive 

• Establish relationships with and partner closely with cross-functional peers across Target – within Marketing, Merchandising, Digital, and Roundel on strategy development and activation 

• Support Integrated Commerce leaders in developing and executing against long-term strategy and goals 

• Maintain an understanding of the broader digital ecommerce industry – inclusive of evolving shopping behaviors, competitors, and market segments to support strategy development 

• Support key elements of the Integrated Commerce team operating processes – specifically business planning and OKR routines

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About You

• Bachelor's degree or equivalent experience  

• 6+ years of experience in Media/Tech Strategy & Operations, Merchandising, Management Consulting, or equivalent experience in an organization  

• Comfortable navigating ambiguity, demonstrating a bias for action to drive business results  

• Strong analytical problem-solving skills and attention to detail  

• Ability to analyze and synthesize complex information into actionable insights and recommendations  

• Proven project management skills with experience leading cross-functional initiatives  

• Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth  

• Excellent written and oral communication skills