Director of Audience
Posted on 9/27/2023
Vox Media

1,001-5,000 employees

Multimedia company producing diverse editorial content and podcasts
Company Overview
Vox Media stands out as a leading independent modern media company, renowned for creating top-tier media brands and the technology that powers them. The company's culture is centered around building a better future for the media industry, evident in their diverse portfolio of respected editorial properties and one of the largest collections of popular podcasts. Their competitive advantage lies in their ability to foster trusted relationships with audiences, offering a premium suite of advertising solutions, and leveraging their full-service content and video production teams to tell compelling stories for brands.

Company Stage

Series F

Total Funding





Washington, District of Columbia

Growth & Insights

6 month growth


1 year growth


2 year growth

New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Google Analytics
Content & Writing
Social Media
  • 6+ years of experience overseeing video and social media accounts and strategy, preferably in a digital news environment
  • Strong writing and editing skills, attention to detail, and a journalist's sense of editorial integrity
  • Strong communication skills, including ability to translate analytics and patterns on social into insights and recommendations for editors
  • A collaborative attitude and eagerness to work in partnership with editorial leaders
  • Creativity and a journalist's sensibility, in order to contribute to editorial decision-making
  • A willingness to vocally advocate for the audience POV in editorial decision-making settings
  • Management experience, especially training/managing younger managers
  • Experience with tools such as VidIQ, Youtube Studio, Google Analytics, DashHudson,, Google Analytics, SocialFlow, and ESPs like Sailthru
  • Serve as a key stakeholder in PS's strategic directions, identifying growth opportunities and recommendations for editorial coverage
  • Establish and oversee the growth and engagement strategies for Instagram, YouTube, TikTok, Facebook, X, and other emerging platforms, including setting KPIs and guiding content creation
  • Establish and oversee robust system of analytics reporting across written and video content, as well as across social platforms
  • Work closely with PS's editorial teams and design directors to develop strategy for social-only content that aligns closely with the brands' ethos
  • Work closely with the Social Content, Video, Editorial, and Distribution teams to share analytics and insights that will shape their content strategy and support growth recommendations
  • Partner with editors to deliver content insights with regularity, and to identify and address specific audience growth issues
  • Partner with editorial leadership to inform editorial decision-making around major tentpoles, areas of regular coverage, and long-term planning
  • Work closely with Vox Media's lifestyle GM to ensure audience strategies and revenue opportunities are aligned and identify opportunities for growth
  • Guide long term SEO strategy identifying areas of opportunity and best practices to put into place, as well as experiments to try
  • Work as a liaison between Vox Lifestyle partnerships and Central audience team to stay informed of new opportunities, platform changes, etc
  • Be a vocal leader to ensure the entire PS team has solid understanding of our audience and social strategies
  • Keep up with industry trends - steering platform strategies accordingly, educating leadership, communicating changes and level-setting expectations for other PS stakeholders
Desired Qualifications
  • A passion for lifestyle journalism is a plus