Full-Time

Director of Marketing

Posted on 5/30/2024

MetaLab

MetaLab

201-500 employees

Specializes in interface and UX design

Consumer Goods
Consulting

Senior

Vancouver, BC, Canada

Required Skills
Marketing
Requirements
  • Bachelor's degree in marketing, business, communications, or deep industry experience
  • 8-10+ years of proven experience in marketing and brand building, preferably in consumer technology
  • Strong understanding of the mobile app or technology landscape
  • Proven experience building and delivering successful external PR campaigns
  • Open-minded, highly adaptable, and unafraid to advocate for what you believe in and the team you manage
  • Strong communicator with various stakeholders and departments
  • Solution-oriented, proactive, and comfortable wrangling ambiguity into clearly defined paths forward
  • Highly creative and experienced in devising targeted digital campaigns
  • Strong analytical skills with experience defining and monitoring progress toward data-driven goals
  • Ability to manage many projects of varied sizes across multiple lines of business
  • Up-to-date with the latest trends and best practices in digital marketing, social, and brand building
  • Proven track record of success in senior marketing roles delivering tangible results with a direct impact on the bottom line
  • Self-starter entrepreneurial mindset with problem-solving abilities
  • Not an asshole — big egos need not apply
Responsibilities
  • Steward of the Metalab brand, translating this into brand-building opportunities and tactical marketing strategies
  • Own the overall marketing vision, planning, execution, and budget
  • Manage and roll out marketing and brand awareness strategies from concept to execution to measurement
  • Lead and grow a marketing team to tell engaging stories through design and content
  • Ability to report on and assess marketing performance and campaign effectiveness with data-driven insights
  • Immerse in Metalab's history, portfolio, and client work to uncover the best stories to tell
  • Cross-functional collaboration and stakeholder management
  • Develop and manage a network of freelancers and suppliers

The company specializes in creating interfaces for various well-known products and services, focusing on designing attractive and thoughtful interfaces for billions of daily interactions. Their main technologies/methods include interface design and user experience (UX) design, possibly involving software development.

Company Stage

N/A

Total Funding

N/A

Headquarters

Victoria, Canada

Founded

2006

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

2%
INACTIVE