Full-Time

Manager – Brand Marketing

Confirmed live in the last 24 hours

Lowe's

Lowe's

10,001+ employees

Hardware
Consumer Goods

Senior

Huntersville, NC, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor's Degree Business Administration, Merchandising, Marketing or relevant field and 5-7 Years 6 Years Overall Marketing experience
  • 3+ years Brand or integrated marketing leadership experience for consumer brands or retailer
  • 2 years strong business acumen and experience running a P&L and/or working alongside P&L owners
  • 2 years' experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
Responsibilities
  • Leads 1-2 assistant managers and a small “pod” in an “agile” type setting who work closely with cross functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that meet critical KPIs.
  • Analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions to build synthesized annual and quarterly objectives, strategies and tactical plans to grow sales in-store and online; developing programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations
  • Works with Senior Manager or Director to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the integrator across marketing and broader organization
  • Builds promotional strategies with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels
  • Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support
  • Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences
  • Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
  • Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work

Company Stage

IPO

Total Funding

$136.1M

Headquarters

Mooresville, North Carolina

Founded

1946

Simplify Jobs

Simplify's Take

What believers are saying

  • E-commerce sales rose 135%, indicating strong online growth potential for Lowe's.
  • Old housing stock supports long-term demand for Lowe's home improvement products.
  • Strategic expansion in Texas aligns with rising logistics real estate demand.

What critics are saying

  • Increased competition from Home Depot may impact Lowe's market share.
  • Rising operational costs in Texas could affect Lowe's profitability.
  • Rapid tool rental expansion may strain Lowe's resources if not managed well.

What makes Lowe's unique

  • Lowe's is enhancing its digital infrastructure with new online fulfillment centers.
  • Participation in New York Fashion Week boosts Lowe's lifestyle branding appeal.
  • Lowe's tool rental service expansion offers a unique value proposition to customers.

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