Full-Time

Manager – Brand Marketing

Confirmed live in the last 24 hours

Lowe's

Lowe's

10,001+ employees

Education
Consumer Goods

Mid, Senior

Huntersville, NC, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor's Degree Business Administration, Merchandising, Marketing or relevant field and 5-7 Years 6 Years Overall Marketing experience
  • 3+ years Brand or integrated marketing leadership experience for consumer brands or retailer
  • 2 years strong business acumen and experience running a P&L and/or working alongside P&L owners
  • 2 years' experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
Responsibilities
  • Leads 1-2 assistant managers and a small “pod” in an “agile” type setting who work closely with cross functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that meet critical KPIs.
  • Analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions to build synthesized annual and quarterly objectives, strategies and tactical plans to grow sales in-store and online; developing programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations
  • Works with Senior Manager or Director to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the integrator across marketing and broader organization
  • Builds promotional strategies with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels
  • Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support
  • Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences
  • Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
  • Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work

Company Stage

IPO

Total Funding

$136.1M

Headquarters

Mooresville, North Carolina

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Lowe's significant 135% increase in e-commerce sales indicates strong growth potential in the digital retail space.
  • The 'Season of Savings' initiative could drive increased customer engagement and sales during key shopping periods.
  • Opening new fulfillment centers and distribution hubs positions Lowe's to efficiently meet rising online demand and improve delivery times.

What critics are saying

  • The reliance on an old housing stock for growth may be vulnerable to fluctuations in the real estate market.
  • Intense competition from Home Depot and other retailers could pressure Lowe's to continuously innovate and maintain competitive pricing.

What makes Lowe's unique

  • Lowe's is leveraging its extensive physical presence with new tool rental departments and in-store kiosks, setting it apart from purely online competitors.
  • The company's strategic sponsorship at New York Fashion Week highlights its innovative approach to brand positioning in the home improvement sector.
  • Lowe's focus on expanding its logistics and fulfillment infrastructure demonstrates a commitment to enhancing e-commerce capabilities, unlike some competitors who may not prioritize this integration.

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