Senior Manager
Product Marketing, Business Banking
Posted on 2/9/2023
INACTIVE
Circle

1,001-5,000 employees

Platform for businesses to accept payments and send payouts
Company Overview
Circle's mission is to raise global economic prosperity through programmable internet commerce. The company is a global financial technology firm that’s at the center of digital currency innovation and open financial infrastructure.
Financial Services
Crypto & Web3

Company Stage

Seed

Total Funding

$1.2B

Founded

2013

Headquarters

null, null

Growth & Insights
Headcount

6 month growth

1%

1 year growth

21%

2 year growth

97%
Locations
Austin, TX, USA • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
Requirements
  • 10+ years of relevant experience in Product Marketing or combination of Marketing, Product, Communications, Sales or related field; experience with B2B financial services preferred
  • 3+ years experience managing direct reports and building teams
  • Direct product marketing experience with a track record of driving growth of fast-paced technologies
  • Working knowledge of digital currency, capital markets, treasury and investing
  • Experience building messaging, positioning, segmentation models and marketing collateral from the ground up
  • Leadership presence, strategic thought partner with experience managing and driving requirements across a diverse set of stakeholders
  • Highly independent and motivated to go deep in the tech and learn
  • Passion for building and mastering complex technical concepts while connecting back to the bigger picture
  • Thrives in unstructured environments and builds structure in chaos
  • Experience/familiarity with Slack, Apple MacOS and GSuite preferred
Responsibilities
  • Developing go-to-market strategies for new Business Banking products and features, from product definition through launch and ongoing marketing strategy, in partnership with Product and Revenue
  • Developing core positioning and messaging for Business Banking product vertical, building on audience needs, market insights and segmentation
  • Owning product launch GTM, working with cross-functional teams to bring net-new products to market
  • Collaborating with Marketing Strategy to build the Business Banking customer segmentation model
  • Deep dive on competitive landscape, preparing research documents and analysis to inform the product roadmap, as well as personas, battlecards and other sales enablement assets
  • Enabling Sales team through training, talk tracks, collateral development and deal support
  • Researching industry trends, deriving and sharing key insights to elevate in collateral and sales talk tracks
  • Acting as internal SME on Business Banking for the Circle Marketing, Product and Revenue organizations
  • Shaping the development of marketing materials (i.e. pitch decks, talking points, webinars, case studies, blog posts, sales training docs) on Business Banking products
  • Advising on thought leadership content driving education and lead volume for prospects and customers alike
  • Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities
  • Mindful - you seek to be respectful, an active listener and to pay attention to detail
  • Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals
  • High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance
Desired Qualifications
  • Experience in blockchain, fintech, or capital markets is a plus