Full-Time

Sales Development Representative

Posted on 10/3/2025

Fullsteam

Fullsteam

501-1,000 employees

Vertical SaaS holding company embedding payments

No salary listed

Atlanta, GA, USA

In Person

Category
Sales & Account Management (1)
Required Skills
Sales
Lead Generation
Social Media
Hubspot
Salesforce
Requirements
  • Excellent verbal and written communication skills, with the ability to engage and build rapport with potential customers.
  • Strong ability to identify and qualify potential leads through various research methods and outreach techniques.
  • Understanding of sales processes and techniques, with a willingness to learn and grow in a sales role.
  • Highly motivated and resilient, with the ability to handle rejection and continue to pursue new leads.
  • Exceptional organizational skills with the ability to manage multiple tasks and priorities simultaneously.
  • Collaborative mindset with the ability to work effectively with cross-functional teams.
  • Driven by achieving and exceeding targets, with a strong focus on results.
  • Understanding of the software technology industry and market dynamics.
  • Proficiency in CRM software (e.g., Salesforce, HubSpot, SalesLoft & Outreach) and familiarity with lead generation tools and techniques.
Responsibilities
  • Identify and research potential leads through various channels, including social media, online research, and industry events.
  • Conduct outbound calls, emails, and social media outreach to engage potential customers and generate interest in our software solutions.
  • Qualify leads based on defined criteria to ensure they are a good fit for our products and services.
  • Schedule meetings and appointments for the sales team with qualified leads.
  • Maintain accurate and up-to-date records of all lead interactions and activities in the CRM system.
  • Work closely with the sales and marketing teams to develop and refine lead generation strategies and campaigns.
  • Provide feedback to the marketing and product teams on market trends, customer needs, and competitive landscape.
  • Track and report on lead generation activities and results, providing insights and recommendations for improvement.
Desired Qualifications
  • Bachelor’s degree in Business, Marketing, Technology, or a related field preferred.
  • 1+ years experience in Business-to-Business (B2B) sales, particularly in a SaaS or technology context, is highly desirable. This includes experience in lead generation, prospecting, and qualifying leads.

Fullsteam buys founder-led vertical SaaS businesses and embeds its cloud-first payments platform into their software. After acquisition, payments processing like recurring payments, EMV, ACH, mobile payments, and automated reconciliation is built into the product, creating a single branded system for both business management and payments. The firm scales by growing its portfolio (over 75 software companies) through acquisitions and using its payments infrastructure across verticals, supported by investors such as Aquiline Capital Partners, Sixth Street, and the Abu Dhabi Investment Authority. Its goal is to improve profitability and speed growth for SMBs by delivering a unified payments ecosystem within each portfolio company across sectors like healthcare, field services, automotive, specialty retail, and association management.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Auburn, Alabama

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • ADIA joins Aquiline as minority investor to accelerate software acquisitions.
  • Hired Dirk Izzo as President to bolster payments and operations leadership.
  • Acquired Limo Anywhere, expanding into ground transportation synergies.

What critics are saying

  • Post-acquisition integrations fail, causing Limo Anywhere churn in 6-12 months.
  • Stripe captures SMB payments in healthcare via superior APIs in 12-24 months.
  • CFPB rules fine automotive gateways, forcing compliance retrofits in 6-12 months.

What makes Fullsteam unique

  • Fullsteam acquires vertical SaaS firms and embeds proprietary cloud-first payments platform.
  • Portfolio exceeds 75 companies across healthcare, automotive, and field services sectors.
  • Founded in 2018 by Michael Lawler, integrates payments with AI, marketing, and insurance.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

5%

2 year growth

3%
PYMNTS
May 2nd, 2024
Worldpay Launches Tap-To-Pay Offering For Merchants

Payment facilitators (PayFacs) using Worldpay’s services can now offer their merchants tap-to-pay on iPhone.The payments technology firm said in a Thursday (May 2) press release that two of its PayFac partners — Fullsteam and Autobooks — have already launched the service, which allows merchants to use an iPhone to securely accept contactless payments.“Many businesses are mobile, and if we can utilize existing business tools like iPhone as an untethered POS acceptance device, we are making their lives easier,” Fullsteam CEO Michael Lawler said in a news release. “With tap-to-pay on iPhone, those businesses can capitalize on the powerful technology already in a device that’s likely in their pocket. Fullsteam’s integration with Worldpay has made it easier to offer this advanced experience to our clients and their customers.”PayFac partners that want to offer tap-to-pay on iPhone can work with Worldpay to integrate its triPOS mobile toolkit into their point-of-sale app, according to the release. After integration, merchants using the app can accept all forms of contactless payments by using an iPhone to conduct the transaction.Tap-to-pay uses the built-in features of the iPhone to keep the merchant and customer data private and secure, per the release.“When a payment is processed, Apple doesn’t store card numbers or transaction information on the device or on Apple servers,” the release said.The launch comes amid increased digital wallet use among consumers.“Digital wallets can [provide] features intended to make the lives of users easier, such as the ability to store important documents like driver’s licenses, passports and event tickets.”However, PYMNTS Intelligence’s “Tracking the Digital Payments Takeover: Can New Use Cases Drive Consumer Use of Digital Wallets?” found that the enthusiasm for using digital wallets as a place for sensitive documents changes depending on who is asked.Although 51% of U.S. consumers, in general, expressed at least some interest in using digital wallet storage features, 78% of baby boomers and seniors said they had only a slight interest or no interest in storing documents on their devices.The excitement about using digital wallets to safeguard documents grows when younger consumers weigh in, as 49% of Generation Z consumers and 51% of millennials said they are extremely interested, while 46% of bridge millennials and 26% of Generation X consumers also showed the same level of interest in using special digital wallet features

EPASS Software
Jul 28th, 2023
NewsUser Meeting 2023 EPASS User Meeting 2023: July update

As announced earlier this year, EPASS has teamed up with Fullsteam—a leading software, technology, and payment services provider.

PEI Group
May 25th, 2023
Aquiline Capital and ADIA back software firm Fullsteam | PE Hub

Aquiline will remain as the lead investor in Fullsteam and ADIA will become a significant minority investor.

Limo Anywhere
Oct 13th, 2022
Exciting Announcement: Limo Anywhere, and all accompanying assets, acquired by Fullsteam. - Limo Anywhere

With great pleasure and excitement, we announce that Limo Anywhere has been acquired by Fullsteam, a portfolio company of a private equity fund with significant assets under management. With 60+ companies within the Fullsteam portfolio, Limo Anywhere will take advantage of new strategic synergies and shared resources never before seen in our company’s history. Fullsteam’s main […]

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