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Full-Time

Director – Demand Generation

Posted on 6/24/2024

Simpplr

Simpplr

201-500 employees

AI-powered modern intranet platform for employees

AI & Machine Learning

Compensation Overview

$155k - $235kAnnually

+ Bonus + Equity

Senior, Expert

San Carlos, CA, USA

Category
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Sales
Salesforce
Marketing
Data Analysis
Requirements
  • 8+ years of demand generation experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps
  • 4+ years of managing a team
  • 2+ years of managing events (both tradeshows and field marketing)
  • 2+ years of field marketing and working directly with sales teams
  • 3+ years of experience executing on webinars, direct mail, content syndication and more
  • 1+ years of experience in channel marketing or working with partners
  • BS degree required
  • Familiarity with a range of marketing automation and analytics tools
  • Salesforce experience required
  • Marketo and 6sense experience desired
  • Experience marketing SaaS products to the enterprise required
Responsibilities
  • Develop marketing plans and execute against MQL and opportunity goals
  • Understand Simpplr personas and build go-to-market strategies and corporate campaign initiatives
  • Develop messaging, headlines and abstracts that appeal to Simpplr target personas
  • Guide and project manage internal subject matter experts in the development of webinar, online and physical event presentations
  • Lead creative process in developing amazing event experiences that drive pipeline and lasting and positive impressions on customers and prospects
  • Project manage logistical aspects of physical and online events
  • Project manage strategic marketing initiatives and collaborate with other marketing functions
  • Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement
  • Manage vendor relationships and negotiate to get best ROI for Simpplr
  • Communicate and collaborate with field sales and sdr organizations for program priorities and pre and post outreach
  • Work with partners to develop campaigns to reach mutual pipeline and demand generation goals

Simpplr offers a modern intranet platform leveraging advanced AI models to deliver a seamless, cohesive, and personalized employee experience, aiming to improve employees' productivity, retention, and overall satisfaction. The platform includes features such as advanced AI, personalized experience, federated search, and auto-governance engine™.

Company Stage

Series D

Total Funding

$162.1M

Headquarters

Redwood City, California

Founded

2014

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

17%

Benefits

Generous PTO

Flexible work hours

Remote work options

Premium medical, mental, dental, & vision coverage

Career development

Equity incentives

Retirement contributions

PTO to volunteer