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Full-Time

Director – PR and Communications

Posted on 6/27/2024

Kargo

Kargo

501-1,000 employees

Advertising technology for mobile and CTV

Data & Analytics
Consumer Software

Compensation Overview

$100k - $130kAnnually

+ OTE

Senior, Expert

New York, NY, USA

Requires in-office presence in New York, NY.

Category
PR & Communications
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 8+ years of experience in PR/Marketing
  • Ability to work cross-departmentally with stakeholders at all levels
  • Expert negotiator with high attention to detail
  • Experience brokering brand partnerships and client management
  • Expert knowledge of social media, online marketing, and internet culture
  • Established connections with media outlets and influential accounts
  • In-depth understanding of marketing analytics
  • Excellent written and verbal skills
  • High level of professionalism
Responsibilities
  • Develop and lead Kargo’s Communication and PR strategy
  • Amplify Kargo's story through earned and paid channels
  • Foster relationships with brands and cultivate partnerships
  • Write, edit, and proof all pitches, press releases, blogs, and articles
  • Ensure brand consistency in marketing materials
  • Manage PR budgets
  • Address the media regarding relevant Kargo inquiries

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process for advertisers to activate their campaigns across various digital channels. Kargo's unique "Create Once, Run Everywhere" approach allows brands to create a single ad that can be deployed across multiple platforms, ensuring a consistent message. The company offers a range of full-funnel advertising solutions designed to enhance consumer engagement and brand awareness, ultimately helping brands achieve better returns on their ad spend. Kargo differentiates itself through its focus on premium supply and creative excellence, making it a leader in the mobile advertising space.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with companies like AdLib and VIDAA expand Kargo's market presence and offer clients access to innovative ad formats and technologies.
  • The launch of proprietary solutions like the creative science solution for APAC and the CORE cross-channel ad tool in NZ highlights Kargo's commitment to innovation and market expansion.
  • Entering new markets such as India and hiring key leaders like Rachit Uppal demonstrates Kargo's growth potential and strategic focus on global expansion.

What critics are saying

  • The highly competitive ad tech market requires continuous innovation to maintain a competitive edge, posing a risk if Kargo fails to keep up.
  • Integration challenges with new partners and technologies could lead to operational inefficiencies and impact service quality.

What makes Kargo unique

  • Kargo's 'Create Once, Run Everywhere' approach simplifies ad deployment across multiple platforms, ensuring consistent brand messaging, unlike competitors who may require separate creatives for each channel.
  • Their direct integration with leading DSPs allows for seamless media activation, providing a streamlined process for advertisers to launch and manage campaigns.
  • Kargo's focus on premium supply and creative excellence sets them apart in the competitive advertising landscape, ensuring higher engagement and brand lift for their clients.

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Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office

INACTIVE