Job Description

TIDAL is looking for an inspirational Group Creative Director (GCD) to lead a multidisciplinary team focused on growing awareness and perceptions of TIDAL’s brand by understanding our business and translating that into inspiring, and motivational stories. You will be front of creating a team culture that is obsessed with great, beautifully crafted, innovation-first work.

As a part of our broader Marketing organization, you will report to the Head of Marketing. You will partner with internal leaders across Artist and Brand Marketing, Product, Production, Content and Ops teams as well as agency partners on campaigns, special projects, and brand experiences across a variety of channels, communities, and locales. You will be responsible for setting the creative strategy, visual language, voice, and personality for several of TIDAL’s marketing and product initiatives. 

You get excited at the idea of building and leading a team of full-time and contract employees, including art directors, designers, and copywriters. You will have managed and inspired creative teams at an agency or within an internal client-side team. Importantly, you will continue to motivate this team to deliver creative excellence across different mediums, and you will constantly seek to elevate creative work to meet the ambitions of the brand while also delivering outstanding business results. 

For us, creative direction isn’t just a discipline—it’s an understanding of how to develop relationships, have a perspective but know when to step back and listen, and when to lean in and act. You are conceptual, strategic, kind, passionate, and connected in the creative industry. You can share and sell ideas, and you can encourage, uplift, and teach others to do the same. And, you are comfortable with data-driven marketing tactics, and thrive in a fast-paced, innovative environment.

LINK TO AN ONLINE PORTFOLIO IS REQUIRED
 

You Will:

• Define creative strategy, visual language, voice, and personality of TIDAL marketing creative, with a focus on awareness and integrated campaign work

• Manage a growing, decentralized team of creatives

• Lead teams to deliver outstanding art direction, photography direction, videography direction, design, typography and campaign systems

• Partner with Brand and International Marketing teams to develop strategies and deliver the best creative concepts and assets

• Use customer and data insights to inspire market-specific creative concepts

• Identify creative opportunities by understanding our audience, the competitive landscape, and industry trends to help differentiate us from competitors

• Help share best practices and lead collaboration across the Creative community at Block

• Manage overall quality of creative output and protect the integrity and expression of the TIDAL brand

• Guide creative strategies, project roadmaps, and programs forward

• Help allocate creative resources and monitor project milestones and deliverables

• Recruit, coach, develop, and retain top creative talent

• Establish an environment that promotes creative brainstorming, innovation, and risk-taking

• Act as a leader of TIDAL’s global creative efforts, guiding creative work in international markets as necessary

Qualifications

You Have:

• 10+ years experience in a creative role, including three or more years leading a creative team (as this role will have direct report responsibilities)

• Experience managing and collaborating with internal and external teams, including creative agencies

• Built partnership with world class agencies, freelancers, and vendors

• Experience developing scalable campaign platforms

• Storytelling capabilities across several formats

• Experience defining, building, and differentiating brands and sub-brands

• Experience leading the development of integrated marketing campaigns

• Experience with awareness and brand-based marketing strategies and trends in culture and the creative industry

• Experience recruiting, motivating, inspiring, and leading a team of accomplished creatives

• Curiosity for technology and the future evolution of content creation, production, and distribution

• Familiarity with new and traditional brand channels and media

• Willingness to travel