Demand Generation Marketing Manager

Essential Job Duties

• • Own new logo acquisition strategy across priority segments, directly accountable for pipeline generation and contribution to revenue targets.
  • Develop and execute acquisition plays targeting priority segments, integrating intent data and firmographic signals to focus investment where propensity to buy is highest.
  • Operate the public website as a measurable conversion system, improving demo rate, handraiser quality, and routing efficiency through structured CRO and experimentation.
  • Manage and optimize paid media investment (search, social, retargeting), continuously reallocating budget toward the highest ROI channels.
  • Translate positioning into performance — partnering with Brand and PMM to ensure messaging drives measurable lift in conversion and pipeline velocity.
  • Own all top-of-funnel capture infrastructure (HubSpot forms, landing pages, demo flows, email nurtures) — continuously optimizing form conversion rates and lead quality at point of capture, ensuring clean attribution and zero signal leakage.
  • Build and run a structured experimentation roadmap, using GA4, HubSpot, and Salesforce data to prioritize changes that materially impact revenue.
  • Analyze full-funnel performance (traffic → MQL → Opp → Closed Won) and turn insights into weekly optimization actions.
  • Partner with Sales to improve handoff quality, track opportunity-to-close conversion, and tighten feedback loops between acquisition and bookings.
    • Partner with Sales to ensure SalesLoft outreach sequences are informed by inbound demand signals, so high-intent leads are engaged consistently and effectively.

Other Job Duties

Other duties as assigned by supervisor or HHAeXchange leader.

Travel Requirements

Travel up to 10%, including overnight travel

Required Education, Experience, Certifications and Skills

• • Education: Bachelor’s degree required
  • Experience:
    • 5–8+ years in growth marketing, performance marketing, or demand generation
    • Experience owning digital acquisition in a B2B SaaS environment preferred
    • Proven track record of owning and hitting pipeline or revenue contribution targets directly, not just MQL or traffic goals.
    • Experience designing and running a structured CRO or A/B testing program end-to-end, from hypothesis through measurement and iteration.
    • Demonstrated ability to own a marketing function autonomously with a high degree of independence and without detailed direction.
    • Skills:
      • Strong revenue orientation and understanding of pipeline math
      • Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms
      • Deep understanding of website conversion optimization and experimentation
      • Experience running structured A/B testing programs
      • Analytical mindset with ability to turn data into action
      • Strong cross-functional collaboration skills
      • Proven ability to tighten Sales-Marketing feedback loops and translate full-funnel pipeline data into actionable acquisition strategy adjustments.
      • Other Requirements:
        • Ability to operate in fast-paced, high-accountability environments
        • Comfortable challenging messaging and positioning when conversion signals are weak
        • Thinks in pipeline math, not campaign metrics — every channel, test, and investment is evaluated by its contribution to revenue, not just impressions or clicks.
        • Bias toward experimentation — you run tests, measure impact rigorously, and build institutional knowledge from results rather than relying on intuition.
        • Comfortable owning a function end-to-end without a large team behind you or a detailed playbook to follow.
        • Strong communicator — can translate complex funnel and attribution data into clear performance narratives for Sales leadership and executive stakeholders.