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Full-Time

Brand Manager

Logitech for Business

Confirmed live in the last 24 hours

Logitech

Logitech

5,001-10,000 employees

Designs and sells computer peripherals and accessories

Consumer Software
Design
Consumer Goods

Compensation Overview

$137.9k - $215.5kAnnually

Senior, Expert

San Jose, CA, USA

Hybrid work model; some in-office presence required.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Marketing
Business Strategy
Requirements
  • Significant brand management experience in B2B.
  • Proven success in leading large-scale brand strategy implementation and revitalization projects.
  • Deep understanding of the technology space (hardware/cloud services), sustainability, and social impact. Experience in the collaboration industry (video) is a plus.
  • Translate insights into action: Strong strategic thinking, analytical skills, and the ability to translate plans into actionable and measurable deliverables.
  • Strong communication skills: Excellent verbal and written skills with extensive experience in matrixed organizations with multiple stakeholders.
  • Creative backbone: A strong passion for building and evolving dynamic brands using innovative thinking and creativity as your guide.
  • Collaborative: Strong team player who can work effectively with different departments and efficiently manage external partners. Exceptional cross-functional work experience from peers to Leadership.
  • Customer-Centric: Focused on understanding and meeting the needs and nuances of the target audience
  • Analytical skills: Ability to link brand health to business outcomes. Proficiency in analyzing market data, consumer trends, competitive activities, and brand management tools and platforms to make informed decisions.
  • Attention to Detail: Meticulous in ensuring brand consistency across all touchpoints.
Responsibilities
  • Spearhead the successful global implementation of the Logitech global brand strategy and its manifestation in Logitech for Business, including its strategy & story, vision & purpose, brand pillars, and key messaging themes, while ensuring our go-to-market strategy resonates with our target audience.
  • Ability to visually articulate the Logitech brand story in a unique and engaging way for customers. Working closely with designers to bring the brand to life through events and campaigns that provide visual continuity throughout the Logitech for Business customer and partner experience.
  • In partnership with the Logitech Corporate Brand and Creative team, help guide the development of a cohesive brand strategy across all business products, services, and touchpoints, ensuring brand consistency and market differentiation.
  • Perform market research and create ownable key differentiators for Logitech for Business
  • Oversee the translation of business strategy into actionable plans across Logitech for Business initiatives, ensuring alignment with the global brand strategy, corporate sustainability, and social impact goals.
  • Work with cross-functional teams and collaborate with key internal and external stakeholders to ensure strategic brand alignment and excellence in execution.
  • Work to streamline the regional implementation of programs to ensure alignment with Logitech for Business goals, brand voice, and visual representation globally.
  • Monitor and analyze Logitech for Business performance metrics, adjusting strategy and tactics to respond to market changes and to drive continuous improvement.
  • Mentor and develop the Logitech for Business team of marketing professionals, fostering a culture of creativity, accountability, and professional growth.
  • Enforce the integrity of the Logitech global brand guidelines across the Logitech for Business Marketing teams.

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through robust support and community engagement.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Jose, California

Founded

1981

Simplify Jobs

Simplify's Take

What believers are saying

  • Logitech's continuous product innovation, such as the MX Ink stylus for Meta Quest headsets, keeps it at the forefront of technological advancements.
  • The company's strong global presence and established brand reputation provide job security and growth opportunities for employees.
  • Logitech's commitment to customer support and community engagement fosters a positive work environment and customer loyalty.

What critics are saying

  • The highly competitive market for computer peripherals means Logitech must constantly innovate to maintain its market position.
  • Dependence on consumer electronics sales can make the company vulnerable to economic downturns and shifts in consumer spending.

What makes Logitech unique

  • Logitech's long-standing reputation for innovation in computer peripherals, such as the infrared cordless mouse and thumb-operated trackball, sets it apart from newer competitors.
  • The company's strong emphasis on design and user experience ensures that their products are not only functional but also aesthetically pleasing and user-friendly.
  • Logitech's diverse product range, catering to individual consumers, businesses, and professional gamers, allows it to capture a wide market segment.

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits