Full-Time

Brand Manager

Logitech for Business

Posted on 9/26/2024

Logitech

Logitech

5,001-10,000 employees

Designs and manufactures computer peripherals

Consumer Software
Design
Consumer Goods

Compensation Overview

$137.9k - $215.5kAnnually

Senior

San Jose, CA, USA

Hybrid work model; some in-office presence required.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Requirements
  • Significant brand management experience in B2B.
  • Proven success in leading large-scale brand strategy implementation and revitalization projects.
  • Deep understanding of the technology space (hardware/cloud services), sustainability, and social impact. Experience in the collaboration industry (video) is a plus.
  • Translate insights into action: Strong strategic thinking, analytical skills, and the ability to translate plans into actionable and measurable deliverables.
  • Strong communication skills: Excellent verbal and written skills with extensive experience in matrixed organizations with multiple stakeholders.
  • Creative backbone: A strong passion for building and evolving dynamic brands using innovative thinking and creativity as your guide.
  • Collaborative: Strong team player who can work effectively with different departments and efficiently manage external partners. Exceptional cross-functional work experience from peers to Leadership.
  • Customer-Centric: Focused on understanding and meeting the needs and nuances of the target audience
  • Analytical skills: Ability to link brand health to business outcomes. Proficiency in analyzing market data, consumer trends, competitive activities, and brand management tools and platforms to make informed decisions.
  • Attention to Detail: Meticulous in ensuring brand consistency across all touchpoints.
Responsibilities
  • Spearhead the successful global implementation of the Logitech global brand strategy and its manifestation in Logitech for Business, including its strategy & story, vision & purpose, brand pillars, and key messaging themes, while ensuring our go-to-market strategy resonates with our target audience.
  • Ability to visually articulate the Logitech brand story in a unique and engaging way for customers. Working closely with designers to bring the brand to life through events and campaigns that provide visual continuity throughout the Logitech for Business customer and partner experience.
  • In partnership with the Logitech Corporate Brand and Creative team, help guide the development of a cohesive brand strategy across all business products, services, and touchpoints, ensuring brand consistency and market differentiation.
  • Perform market research and create ownable key differentiators for Logitech for Business.
  • Oversee the translation of business strategy into actionable plans across Logitech for Business initiatives, ensuring alignment with the global brand strategy, corporate sustainability, and social impact goals.
  • Work with cross-functional teams and collaborate with key internal and external stakeholders to ensure strategic brand alignment and excellence in execution.
  • Work to streamline the regional implementation of programs to ensure alignment with Logitech for Business goals, brand voice, and visual representation globally.
  • Monitor and analyze Logitech for Business performance metrics, adjusting strategy and tactics to respond to market changes and to drive continuous improvement.
  • Mentor and develop the Logitech for Business team of marketing professionals, fostering a culture of creativity, accountability, and professional growth.
  • Enforce the integrity of the Logitech global brand guidelines across the Logitech for Business Marketing teams.

Logitech designs and manufactures a wide range of computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's products work by providing reliable and efficient ways for users to interact with computers and other devices, whether for personal use, business, or gaming. Unlike many competitors, Logitech emphasizes high-quality design and customer support, offering 24/7 live chat and active user forums. The company's goal is to continuously innovate and improve their products to meet the changing needs of customers and set industry standards.

Company Stage

IPO

Total Funding

N/A

Headquarters

San Jose, California

Founded

1981

Simplify Jobs

Simplify's Take

What believers are saying

  • Logitech's new Sync tools streamline hybrid collaboration for businesses.
  • The company is named World's Best Employer by Forbes in 2024.
  • Logitech's products are consistently recognized with prestigious design awards.

What critics are saying

  • Intense competition in the consumer electronics market could impact Logitech's market share.
  • Rapid technological advancements may require continuous innovation to stay relevant.
  • Economic downturns could affect consumer spending on non-essential tech products.

What makes Logitech unique

  • Logitech offers a broad portfolio of innovative digital interaction products.
  • The company is recognized for pioneering products like the infrared cordless mouse.
  • Logitech's design-focused approach enhances user experience across diverse product lines.

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Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

INACTIVE