Digital Product Manager

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process.

The Digital Product Manager oversees the entire lifecycle of a digital product, from inception to launch and continues to support the digital product through enhancements and new features or functionality.
They are responsible for the product management and product performance analysis/score carding of the assigned Consumer or Business Products. Major areas of responsibility are (1) Core Product Management (creating and managing the product set), including Product Development, Product Enhancement and Maintenance, and Product Planning/Portfolio Management, and (2) Applied Product Management (the collaboration with other stakeholders to bring the products to market), including Pricing, Marketing/Promotions, Informing and Supporting Product Distribution, and Informing Forecasting and Reporting, while Monitoring and Maintaining Compliance. Additionally, this role will be instrumental in advancing the conversational AI initiatives within the organization.

This person will,

• Be an instrumental player in advancing the conversational AI initiatives to assist in creating an omnichannel customer experience

• Develop and maintain the digital product roadmap & prioritize roadmap epics and features

• Have a strategic focus on the product vision, business objectives, and market trends with a deep understanding of key customers, target markets, and existing product.

• Develop the business case for the product/platform in partnership with LOB.

• Be the platform expert and pinpoint the customer needs a product/feature will fill.

• Coordinate with Delivery and Channel Engagement teams to align releases and manage change.

• Represents platform in vendor roadmap prioritization discussions.

• Position the product/platform for optimal adoption and utilization to drive continuous value.

Requirements
Education

• Bachelor's Degree in Business, Communications, or Information Technology or equivalent combination of education and experience Required

• Master's Degree in Business, Communications or Information Technology Preferred

Experience

• 8-10 years Product Management Required

• 6-8 years Solving unique problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions. Required

• 4-7 years Scrum Agile Methodology Preferred

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact [email protected] if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$113,750.00 - $195,000.00 per year