Full-Time

Senior Demand Generation Marketing Manager

Updated on 12/19/2024

TeamSnap

TeamSnap

201-500 employees

Sports team management and communication platform

Consumer Software
Social Impact

Compensation Overview

$117kAnnually

Senior, Expert

No H1B Sponsorship

Remote in USA

Must be a permanent US resident; not hiring in Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Rhode Island, and South Dakota.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Requirements
  • 7+ years of experience leading B2B demand generation marketing
  • Proven track record in developing and executing high impact B2B marketing programs, including digital marketing, paid media, events, and email campaigns
  • Hands-on experience with marketing automation platforms (e.g. Hubspot, Marketo, or similar) and CRMs
  • Highly data-driven, able to make strategic decisions based on performance metrics
  • Builder mindset, able to push effectively through complexity.
  • Exceptional communication and leadership skills, able to rally a team around a campaign and goal
  • Bonus points: Experience in the advertising and media industry
Responsibilities
  • Create and execute campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth
  • Optimize and scale digital channels, including email, online advertising, newsletters and sponsorships
  • Oversee events marketing programs in partnership with our sales team, including traveling to 4+ events per year and coordinating our webinar calendar
  • Own website reporting and conversion rate optimization across landing pages
  • Deliver content marketing initiatives that engage our target audience and drive thought leadership
  • Deeply understand our buyer’s journey to design, build, and optimize email nurture programs converting subscribers into Marketing Qualified Leads
  • Partner closely with sales and sales enablement teams, aligning on campaigns and expected leads
  • Manage marketing operations, including audience segmentation, lead management, automation, and campaign assets
  • Track and regularly report on pipeline, marketing ROI and learnings across all channels

TeamSnap provides a platform designed to help manage sports teams and organizations, focusing on youth sports teams, recreational leagues, and professional sports clubs. The platform includes features for scheduling events, facilitating team communication, collecting payments, and managing rosters. Coaches, team managers, and parents can easily track practices, games, and other activities. TeamSnap operates on a subscription model, offering various service tiers from free to premium, and also generates revenue through advertising on its platform. What sets TeamSnap apart from competitors is its comprehensive approach to sports management, including resources and tips for coaching and athlete development, as well as a strong emphasis on user experience, which has earned it recognition as a great workplace. The goal of TeamSnap is to simplify the administrative tasks associated with running sports teams, making it easier for everyone involved.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$53.7M

Headquarters

Boulder, Colorado

Founded

2009

Growth & Insights
Headcount

6 month growth

↑ 42%

1 year growth

↑ 42%

2 year growth

↑ 42%
Simplify Jobs

Simplify's Take

What believers are saying

  • TeamSnap's acquisition of MOJO Sports enhances its coaching content and multimedia tools.
  • The partnership with SquadLocker expands TeamSnap's offerings to include custom apparel.
  • TeamSnap's rapid growth in 2023 highlights its strong market position and user engagement.

What critics are saying

  • Integration of MOJO Sports' tools may lead to technical challenges on TeamSnap's platform.
  • Managing custom apparel orders with SquadLocker could face logistical issues.
  • Rapid platform expansion may strain TeamSnap's infrastructure and resources.

What makes TeamSnap unique

  • TeamSnap offers a comprehensive platform for sports team management and communication.
  • The platform supports youth sports, recreational leagues, and professional clubs.
  • TeamSnap's subscription model provides tiered services, from free to premium plans.

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