At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary:

A day in the life of a Digital Marketing Specialist is never the same but, in this role, you would expect to lead SpartanNash’s initiatives on different digital advertising platforms and produce a steady flow of deliverables on a weekly basis. In this role, you will be bringing grocery to life in the digital space!

This role is responsible for implementing, and executing designated company marketing programs and activities. The role will collaborate with diverse internal and external teams to orchestrate, communicate and distribute integrated marketing solutions. The focus of the role will be on maximizing the impact of marketing efforts to achieve overarching business and team goals.

Responsibilities Include:

• Execute campaigns across digital channels, including Google, META, Spotify, YouTube, TikTok, Snapchat, OTT, Pinterest and other platforms as needed/required.

• Review, evaluate and communicate campaign results.

• Set up strategy to target audiences for both internal and external campaigns.

• Review, proofread and edit content to guarantee grammatical and technical accuracy while adhering to the company’s formatting standards.   

• Ensure the accuracy of all assets and verify the correctness of all content prior to publishing.  

• Construct, monitor and adapt marketing tactics and promotions as necessary.  

• Prioritize the delivery of best-in-class customer service standards to effectively support both internal/external customers while deescalating conflicts or concerns as they arise.

• Offer support to cross-functional teams as required for coverage and additional developmental opportunities.

• Create new solutions by leveraging marketing strategies to fulfill internal and external customer’s needs.

• Lead meetings and presentations with proficiency while communicating effectively with various stakeholders.

• Leverage customer knowledge to drive and anticipate demands.

• Ability to identify, escalate and follow through on identified problems with a sense of urgency.

• Additional responsibilities may be assigned as needed. 

Here’s what you’ll need: 

• Experience with Marketing software and tools required. Software and tools can include Spotify Ads, Meta Ad Manager, Salesforce, and/or other digital platforms. Experience in Google Marketing products, specifically Google Ads is preferred.

• Bachelor’s degree (required) in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.

• Minimum of 3+ years of job experience in Marketing, Advertising, or related area.

• Strong written and verbal communication skills.

• Ability to work collaboratively with internal associates, including management and external customers.  

• General knowledge of marketing strategies and basic analytical skills.  

• Proficient computer skills including Microsoft Office (Word and Excel) required.  

• Ability to travel up to 10% based upon department and customer needs.  

• Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines. 

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

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As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer, including disability and veteran, that celebrates diversity and believes employing a diverse workforce is key to our success. We are committed to providing equal employment opportunities to all individuals.

We are not able to sponsor work visas for this position.