Full-Time

Product Marketing Manager

San Francisco

Posted on 8/19/2024

Vouch Insurance

Vouch Insurance

201-500 employees

Technology-driven insurance for startups

Fintech
Financial Services

Compensation Overview

$130k - $150kAnnually

+ Stock Options

Senior, Expert

San Francisco, CA, USA

Requires in-office presence in San Francisco at least two days per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
  • 5+ years of product marketing experience, preferably with 3+ years in the business insurance or financial services industry.
  • Strong understanding of business insurance products, including general liability, property, cyber, and professional liability coverages.
  • Exceptional written and verbal communication skills with the ability to translate technical concepts into clear, client-focused messaging.
  • Proven ability to manage multiple projects simultaneously, with a keen attention to detail and a focus on delivering results.
  • Excellent interpersonal skills with the ability to work effectively with cross-functional teams, including product management, sales, and client success.
Responsibilities
  • Develop and implement positioning strategies and messaging frameworks that clearly communicate the value of Vouch’s business insurance products to target verticals and various audiences (current clients, prospective clients, and partners such as insurance brokers).
  • Conduct in-depth market research to understand industry trends, competitive landscape, and client needs. Use insights to inform product development and marketing strategies.
  • Create high-quality marketing materials, including one-pagers, whitepapers, case studies, blog posts, and presentations that highlight the benefits and differentiators of Vouch’s insurance products.
  • Equip the sales team with the tools and training needed to effectively communicate product value to potential clients. Develop sales collateral, product demos, and training sessions.
  • Design and execute multi-channel marketing campaigns to existing clients to launch new coverages, drive awareness, engagement, and adoption. Measure and analyze campaign performance to optimize results.
  • Build and maintain strong relationships with key clients to gather feedback, generate testimonials, and create case studies that showcase the impact of Vouch’s products.
  • Plan and execute successful product launches, ensuring cross-functional alignment and coordination with product management, sales, and client success teams.
  • Establish Vouch as a thought leader in the business insurance space by contributing to industry publications, supporting our events/conference strategy, and engaging with the broader tech community.

Vouch provides business insurance specifically tailored for fast-moving startups and growing technology companies. Their approach eliminates traditional processes, such as lengthy applications and delays, by using technology to create policies that address the unique scenarios faced by startups. This means clients can quickly obtain relevant coverage without the hassle of printed forms or waiting weeks for approval. Vouch differentiates itself from competitors by focusing on the specific needs of high-growth companies and offering a streamlined, efficient insurance experience. The goal of Vouch is to set a new standard in the business insurance market by delivering customer-centric solutions that effectively meet the demands of innovative businesses.

Company Stage

Series C

Total Funding

$179.5M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Vouch's embedded insurance solutions enhance customer experience and expand market reach.
  • The launch of AI Insurance positions Vouch as a leader in innovative coverage solutions.
  • Strong investor confidence is evident from the oversubscribed $25M Series C-1 funding round.

What critics are saying

  • Increased competition from tech-driven insurance startups could erode Vouch's market share.
  • Regulatory scrutiny on AI-driven products may lead to compliance challenges for Vouch.
  • Economic downturns could reduce demand for Vouch's products tailored to high-growth companies.

What makes Vouch Insurance unique

  • Vouch Insurance is tailored specifically for startups and high-growth tech companies.
  • The company eliminates traditional insurance processes, offering a fast, digital-first experience.
  • Vouch leverages technology to create customer-centric insurance solutions for unique startup needs.

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Benefits

Comprehensive health, dental, and vision coverage

Access to HSA and FSA accounts

Unlimited PTO

Flexible work scheduling

Competitive compensation including equity

401k

Leadership and mentorship opportunities to learn new skills

INACTIVE