Marketing Planning and Operations Manager

Marketing Planning and Operations Manager

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Marketing Planning and Operations Manager to join our Platform Marketing Team. This role is located in New York, New York - ONSITE/Hybrid (4-day in office/1 day optional remote).

In this role, you’ll make an impact in the following ways: 

• Lead the quarterly and annual planning process for marketing and communication programs, ensuring alignment with business objectives and audience needs while creating a clear roadmap for execution.
• Design and scale planning playbooks and intake processes that map requests to priorities, audiences and value drivers 
• Establish planning metrics, reporting cadences, and dashboard that provide visibility into campaign timelines, readiness, resource usage and performance indicators
• Align capacity and resources by partnering with cross-functional leaders – digital, creative, content, social, etc., to enable effective execution

To be successful in this role, we’re seeking the following: 

• Proven experience in marketing or campaign planning and operations with strong strategic exercise design skills 
• Proficiency with program management tools (e.g., Workfront) but more important is your ability to model and implement process, intake and reporting frameworks
• Track record leading cross-functional planning, capacity alignment and roadmap management across 5+ teams or channels
• Data-savvy: ability to build or interpret dashboards and adapt plans based on insights 
• Highly organized with a planning-first mindset – critical for ensuring clarity in campaign timing and handoffs, and decision-making 
• 10+ years of marketing operations, planning or integrated marketing experience 
• Bachelor’s degree required

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn 

 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $138,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. 

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.