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Growth Marketing Lead
Germany
Confirmed live in the last 24 hours
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Canva
Marketing
Requirements
  • 6+ years of experience as a growth marketer with exposure to both paid and organic channels
  • Proven experience of strategising, building, optimising and scaling Paid Social (Facebook, YouTube, TikTok etc.) and Ad Creatives
  • Deep understanding of the German and European markets through first-hand experience in high-growth consumer-focused technology companies preferably in the technology space
  • Comfort in leading a multi-channel growth strategy and marketing plan across paid marketing, social, brand, partnerships, PR, lifecycle, affiliate, and product growth
  • Deep understanding of the fundamentals of multi-channel marketing: ROAS, payback model, incrementality, retention, attribution, etc
  • Ability to make decisions under ambiguity with an experimental and learning mentality
  • Experience in working cross-functionally and effectively with multiple partners in different time zones
  • Skills and experience in planning and managing budgets of $1M+ in an efficient and productive manner with a focus on key priorities and spending principles
  • An exceptional desire to implement, drive impact and demonstrate urgency with projects big and small
  • A self-leader who can work independently in a fast-changing environment with evolving priorities while multiple teams rely on you
  • Full proficiency in German is required for this position
  • #LI-SK1
Responsibilities
  • Strategy - Build and constantly iterate on the country's growth strategy based on local market insights
  • Be the market expert for Canva - Be the country's go-to and primary point of contact for all growth marketing activities in the country
  • Collaboration - Collaborate with the central marketing and product teams for all growth activities relating to the country
  • Goal setting & measurement - Set short and long-term goals, measure success, report and iterate across marketing channels to ensure incremental growth
  • Create an impact - Ensure that the country-level goals are achieved within the defined budgets and guardrails
  • Share our wins & takeaways - Communicate accurate and timely weekly reports on the performance of your marketing initiatives to our globally distributed team
  • Be a great teammate - Involvement with other global marketing and growth activities as needed
Canva

1,001-5,000 employees

Online design and publishing tool
Company Overview
Canva is on a mission to empower everyone in the world to design anything and publish anywhere.
Benefits
  • Competitive health benefits plans to support you and your wellbeing
  • Equity packages truly be a part of the Canva journey
  • 401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year. The rest, you choose where you work best.
  • Flexible leave so you can recharge, give back, support others or focus on your own professional development.
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
  • An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. It could be anything, from a Masterclass subscription to an electronic stand-up desk, a pilates membership, or dinner out with a teammate. Because you know what you need to Vibe and Thrive, better than anyone.
  • Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and other benefits to support your physical, mental, and social wellbeing.
  • Canva For Good program matching your not-for-profit donations and a range of sustainability and ethical initiatives to get involved in.
Company Core Values
  • Make complex things simple
  • Set crazy goals and make them happen
  • Be a force for good
  • Empower others
  • Pursue excellence
  • Be a good human