A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value. 

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!

The Global Integrated Marketing Specialist is responsible for supporting development and execution of Crocs’ go-to-market product campaigns, driving relevancy and consideration among audiences and ensuring alignment with the brand

This role will be a key point of contact for global and cross-functional partners on all aspects of integrated marketing and will support the product marketing process from conceptualization to activation, including partnering with Creative on concept development and content creation, collaborating with cross-functional partners to help define and drive global marketing campaigns, certifying alignment across channels and content, and ensuring that campaigns are implemented perfectly. Additionally, this person will be responsible for leading campaign reporting for their projects by soliciting channel inputs and performance insights to identify overarching wins and findings.

At Crocs, our culture flourishes with thinking big, acting fast, and collaborating with ease. The right candidate will embody these ideals and be ready to make an immediate impact in this role. 

WHAT YOU’LL DO:

•Assists Global Integrated Marketing Manager in leading cross-functional and consumer-centric product marketing programs, driven research, and special programs as needed.
•Effectively drives the activation and coordination of global product marketing strategies that will make a material impact on brand perception and product desirability, including: 
        o Fully integrated product marketing plans
        o Seamless integration and execution
        o Channel support throughout the commercialization process
        o Regional marketing support for local adaptation and execution of global strategy
•Partners closely and works collaboratively with cross-functional teams like Global Product, Merchandising, and Ecommerce to support product launches holistically for the organization.
•Enables conversation and collaboration among global, regional, and channel teams with excellent communication skills, providing a chance to share status, results, and ideas surrounding key marketing activations.
•Writes creative briefs that are compelling and clear; collaborates with Global Creative team to ensure projects are implemented timely and on-brief.
•Ensures that all marketing plans are globally relevant and regionally adaptable, partnering closely with regional peers to localize and adapt plans as warranted based on market insights and analytics.
•Drives the development, socialization, and institutionalization of content that supports global marketing programs. 
•Prepares campaign playbooks and performance reports for wide range of audiences.
•Drives project management for assigned campaigns, ensuring projects stay on track with seasonal timelines and process.
•Analyzes consumer trends and insights, market analysis, and marketing best practices to build successful strategies.
•Develops a deep understanding of Crocs’ consumers and brand to thoughtfully incorporate into all campaigns.
•Leads multiple projects simultaneously in a fast-paced, time-sensitive environment.

WHAT YOU BRING TO THE TABLE

•BS or BA in business, marketing or related field. 
•Minimum of 2 years of relevant marketing experience including background working in international marketing; experience working with an apparel or footwear brand preferred.
•Exceptional organizational and project management skills with strong attention to detail.
•Experience with and understanding of go-to-market process and marketing channel strategies.
•Cross-functional team experience with ability to work in a fast-paced environment, drive results-orientation, efficiently handle time, and operate with sense of urgency; must be able to develop and promote a highly collaborative environment. 
•Capable of handling complex situations in a changing environment, with ability to consider sophisticated decisions in a timely and thoughtful manner.
•Strong communication abilities both written and verbal; ability to communicate including international competence with all levels of seniority effectively and professionally. 
•Ability to take initiative, work independently, and prioritize tasks with strong time management and problem-solving skills

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment. 

Title: Integrated Marketing Specialist

Job Level: Individual Contributor

Career Level: CL4

Salary Range: $65,000 - $80,000

Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life, and AD&D, short- and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.