Crocs: Integrated Marketing Specialist
Posted on 3/30/2023
Broomfield, CO, USA
Experience Level
Desired Skills
Data Analysis
  • BS or BA in business, marketing or related field
  • Minimum of 2 years of relevant marketing experience including background working in international marketing; experience working with an apparel or footwear brand preferred
  • Exceptional organizational and project management skills with strong attention to detail
  • Experience with and understanding of go-to-market process and marketing channel strategies
  • Cross-functional team experience with ability to work in a fast-paced environment, drive results-orientation, efficiently handle time, and operate with sense of urgency; must be able to develop and promote a highly collaborative environment
  • Capable of handling complex situations in a changing environment, with ability to consider sophisticated decisions in a timely and thoughtful manner
  • Strong communication abilities both written and verbal; ability to communicate including international competence with all levels of seniority effectively and professionally
  • Ability to take initiative, work independently, and prioritize tasks with strong time management and problem-solving skills
  • Assists Global Integrated Marketing Manager in leading cross-functional and consumer-centric product marketing programs, driven research, and special programs as needed
  • Effectively drives the activation and coordination of global product marketing strategies that will make a material impact on brand perception and product desirability, including: o Fully integrated product marketing plans o Seamless integration and execution o Channel support throughout the commercialization process o Regional marketing support for local adaptation and execution of global strategy
  • Partners closely and works collaboratively with cross-functional teams like Global Product, Merchandising, and Ecommerce to support product launches holistically for the organization
  • Enables conversation and collaboration among global, regional, and channel teams with excellent communication skills, providing a chance to share status, results, and ideas surrounding key marketing activations
  • Writes creative briefs that are compelling and clear; collaborates with Global Creative team to ensure projects are implemented timely and on-brief
  • Ensures that all marketing plans are globally relevant and regionally adaptable, partnering closely with regional peers to localize and adapt plans as warranted based on market insights and analytics
  • Drives the development, socialization, and institutionalization of content that supports global marketing programs
  • Prepares campaign playbooks and performance reports for wide range of audiences
  • Drives project management for assigned campaigns, ensuring projects stay on track with seasonal timelines and process
  • Analyzes consumer trends and insights, market analysis, and marketing best practices to build successful strategies
  • Develops a deep understanding of Crocs' consumers and brand to thoughtfully incorporate into all campaigns
  • Leads multiple projects simultaneously in a fast-paced, time-sensitive environment

5,001-10,000 employees

Casual footwear
Company Overview
Crocs' mission is to provide comfort for three key segments of local and global communities: families, animals and the environment.
  • Health and wellness programs
  • Paid time away from work
  • Financial wellness programs
  • Global company
  • Volunteer opportunities
  • Paid family leave
Company Core Values
  • Delightfully democratic
  • People-purposed design
  • Inherent simplicity
  • Imaginative innovation
  • Unapologetic optimism
  • Confidently comfortable