Salary: £25,000 - £30,000

What is your role?

Are you a master of words? Do you look at some B2B companies’ social media channels and think “How on earth is that going to drum up business? I could teach them a thing or two.” Of course you do. Well, that’s great news, because we’re looking for a social media executive just like you, who can help us build channels and content for Wise Business.  

In this newly created role, you’ll own the performance and growth of our organic business social media channels on LinkedIn and Twitter,  targeting companies of all shapes and sizes - from sole traders and micro-businesses to SMBs and enterprise customers. You’ll join our Organic Content team (we’re lovely, promise) which sits within the Performance Marketing Tribe.  As part of your role, you’ll need to constantly keep an eye on new Social Media trends in the B2B and FinTech space as well as new platforms (we have ambitious plans to launch our presence on emerging channels in future - bonus points if you are familiar with TikTok).

We believe in autonomy, so you’ll have the opportunity to take charge of our official Wise Business accounts so you can spruce them up and make our B2B content stand out from the crowd.  You’ll also be working alongside an Organic Designer, a YouTuber, and a Business Content Marketing Manager, to name a few. We want someone who’s ready to get planning, get creating and to spread the message of Wise Business across the world. 

Your Mission: 

Many people know Wise is a global FinTech helping over 13 million customers to send, spend and manage their money without borders. But not as many are aware of Wise’s awesome Business Account or Wise Platform, which enables banks and enterprise companies to integrate with Wise via  API to offer their customers faster, cheaper and more transparent international transfers. In fact,  we’re just at the beginning of this journey. And that’s where you come in.

Your task will be to create and curate impactful content for business customers which builds brand authority, amplifies our thought leadership content and ultimately drives new Business customers. We’re looking for the kind of posts that will turn the heads of key business decision makers. In addition to building brand awareness, we also work strategically at Wise, so you’ll need to optimise your work using performance data too. 

The Role:

• Generate new Wise Business customers, engagement and followers
• Plan and deliver quality content that uniquely resonates with our Business audiences 
• Help us achieve our vision to create industry-leading business social channels 
• Develop a content plan in advance to ensure we meet our content targets 
• Be a guardian for quality, always aware of the legal, compliance and brand guidelines 
• Collaborate with our Organic Social Designer to transform your ideas into masterpieces 
• Be reactive. Keep your finger on the pulse to make sure we jump on relevant trends  and events 
• Measure your performance - know what works and why so your plans evolve with time
• Pair performance data with creative execution to build content that drives higher reach, engagement and clicks
• Bring a huge variety of creative ideas, validate them for yourself and seek feedback regularly 

About you: 

We’re looking for an ambitious, self-starting social media exec to build their career within Social Media and B2B Content Marketing. 

More on the above:

• A content creator at heart - with an eye for detail, strategic nous and clever copy
• Have hands-on experience running the social media channels for a brand focusing on a B2B  audience
• You’re a natural communicator (in person, and in your copy and content) 
• Highly organised and able to plan and work in advance 
• Be as reactive as your content, someone who can change plans at the drop of a hat 
• Proactive with a ‘can do’ attitude - bringing fresh ideas to the team at all times 
• Experience creating content for Facebook, Twitter, LinkedIn, Instagram and ideally TikTok and YouTube
• Autonomous and a self-starter, you gather your ideas, validate which are best and get it done 
• Proven experience using a brand tone of voice (or working with tone of voice guide) 
• Experience adapting content to multiple channels and content formats
• Data driven - naturally curious. Persistently watching for how your posts perform 
• You’re analytical and constantly look at data to improve your own plans 

Extra skills that would make us go “wow!”

Rest assured these are not a requirement, they’re simply extra skills we we think could really help you shine in this role.

• Experience creating content for social channels we may not have mentioned
• Experience of producing/editing video content 
• Skills with creative software is a plus (Figma springs to mind)
• Awareness of the Banking and FinTech landscape in the UK and US 
• Fluency in additional languages is always a bonus

**Please note - during the festive period there may be a delay in responding to your application but we will endeavour to get back to you by the first week of January at the latest**

We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in.

Also, where and what you studied isn’t important to us. If you’ve got great experience, the right skills for the role and you’re great at articulating your thinking, we’d like to hear from you.