Full-Time

Marketing Manager

Customer Engagement

Updated on 6/21/2024

PatientPoint

PatientPoint

501-1,000 employees

Provides patient engagement platforms for healthcare

Senior

Cincinnati, OH, USA

Required Skills
Journalism
Marketing
Data Analysis
Requirements
  • 5+ years of direct experience in product marketing or customer engagement marketing, preferably within a healthcare setting
  • Bachelor’s degree in Marketing, Communications, Journalism, Professional Writing or relevant field
  • Highly developed training, presentation and written communication skills
  • Expert ability to manage projects from concept to completion
  • High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
  • Ability to communicate effectively with senior management
  • Experience with marketing automation platforms, CRM systems and customer data analytics tools
Responsibilities
  • Develop and implement targeted engagement campaigns and initiatives across multiple channels and audience tracks aligned to specific objectives; measure and report on performance
  • Create personalized and relevant content and messaging that resonates with target audiences and drives desired actions and behaviors
  • Develop marketing/communications strategies for targeted customer segments to communicate new product updates and drive increased utilization
  • Analyze customer data and insights to identify opportunities for segmentation, targeting and personalization to enhance engagement
  • In partnership with the Digital & Demand Marketing team, implement marketing automation and CRM tools to optimize engagement workflows, automate customer communications and track interactions
  • Work with Customer Insights to analyze customer engagement metrics and KPIs and use insights to inform and optimize customer interactions
  • Work closely with Customer Success to develop and execute retention strategy, including development of a holistic onboarding communications strategy
  • Support Account Managers with talking points, scripts, collateral, email templates to help them drive interest in new products among our customers
  • Collaborate with Customer Success on training materials to increase utilization of products

Join a company that truly impacts the healthcare sector by enhancing interactions between doctors and patients. PatientPoint leverages advanced technology to tailor health experiences across various care settings, positively affecting around 750 million patient visits each year. Working here offers the chance to be part of a supportive team dedicated to improving healthcare delivery and patient outcomes through innovative remote care management technologies.

Company Stage

Series C

Total Funding

$140M

Headquarters

Cincinnati, Ohio

Founded

1987

Growth & Insights
Headcount

6 month growth

2%

1 year growth

11%

2 year growth

38%