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Director of Seo, The Ascent
Posted on 4/5/2022
Pennsylvania, USA • Oregon, USA • California, USA • Washington, DC...
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • Demonstrated organic experience that has directly driven top Google SERP positioning
  • 7+ years specializing in SEO content strategy. If you feel like you have everything we're looking for in an SEO Director with just a couple of years less experience, we still want to hear from you!
  • Proven ability to tie together off-page SEO and technical SEO to the core content strategy
  • A self-starter mentality that understands the difference between having resources or being resourceful. You proactively devise ways to get any initiative done, regardless of the resources available. We're investing resources to achieve our lofty goals, but a resourceful mindset helps multiply efforts to achieve even bigger outcomes
  • Ability to strategically set goals and priorities and align a team behind achieving those outcomes
  • A test and learn mentality. You may not have the knowledge today to crack every aspect of the Google algorithm, but your curiosity to actively test and learn will decipher the evolving nature of how to rank #1
  • Experience with data analysis, analytics tools (e.g., Google Search Console and Google Analytics), and third-party SEO tools (e.g., Stat, Ahrefs, SEMrush, Moz, SpyFu). Importantly, you know how to turn that analysis into results
  • Knowledge of and/or experience with paid media, product management, website design, user experience, and conversion rate optimization
  • Defines and executes a holistic SEO strategy spanning personal finance topics, including defining a roadmap and prioritization of initiatives to drive growth
  • Manages and develops a team of SEO content strategists
  • Performs content gap analysis, SERP landscape analysis, and overall audience analysis to optimize content strategy for organic traffic
  • Creates and facilitates ongoing improvement of SEO keyword research, website SEO audits, internal linking, technical SEO, SEO analytics, and implementation of all on-page SEO strategies
  • Collaborates with the digital outreach team to execute targeted off-page SEO strategies
  • Recommends changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Monitors traffic performance and site analytics using Google Analytics and Google Search Console to uncover opportunities and double-down on what's working well. Must be adept at using these tools to analyze information
  • Collaborates with the internal editorial team and outside contractors to produce leading SEO content
  • No vacation policy (not to be confused with a No vacation policy)
  • Paid maternity, paternity, and pet-ernity leave
  • $1,000 to invest when you start
  • Super low premiums for medical, dental and vision coverage
  • Comprehensive compensation package, including company equity
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Company Overview
The Motley Fool is a private financial and investing advice company.