User Acquisition Manager
Canada Expansion, Remote
Posted on 3/15/2023
INACTIVE
Hopper

1,001-5,000 employees

Travel recommendations app
Company Overview
Hopper is on a mission to become the world’s best — and most fun — place to book travel. By leveraging massive amounts of data, advanced machine learning algorithms, Hopper combines its world-class travel agency offering with proprietary fintech products to help customers spend less and travel better.
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
SQL
Requirements
  • 4+ years experience with paid user acquisition at scale on multiple channels including paid social
  • Strong experience with analytics and tracking tools
  • A great mix of creative and analytical thinking
  • The ability to work with minimal guidance, be proactive, and handle uncertainty, ambiguity, and the challenge of quickly evolving goals
  • You should be comfortable working in a small team and a fast-paced environment
  • Experience in mobile user acquisition or in the travel industry
  • Knowledge of MMPs (AppsFlyer), Amplitude, Smartly
  • Experience using SQL
  • Hopper sold around $4 billion in travel and travel fintech in 2022, up nearly 3X over 2021. In 2022, Hopper increased its revenue 2.5X year-over year
  • The company's bespoke fintech products, such as Flight Disruption Guarantee and Price Freeze, now represent 30-40% of Hopper's total app revenue
  • Given the success of its fintech products, Hopper launched a B2B initiative called Hopper Cloud in late 2021. Through this partnership program, any travel provider (airlines, hotels, banks, travel agencies, etc.) can integrate and seamlessly distribute Hopper's fintech or travel inventory. As its first Hopper Cloud partnership
  • Hopper partnered with Capital One to co-develop Capital One Travel, a new travel portal designed specifically for cardholders
  • Recognized as one of the world's most innovative companies by Fast Company four years in a row, Hopper has been downloaded over 80 million times and continues to have millions of new installs each month
  • Hopper has raised over $700 million USD of private capital and is backed by some of the largest institutional investors and banks in the world. Hopper is primed to continue its acceleration as the world's fastest-growing mobile-first travel marketplace
Responsibilities
  • Deploy seven-figure marketing budgets and acquire millions of installs
  • Create, manage and scale user acquisition campaigns on different channels like Facebook, Tiktok, Snapchat, Google, influencers, and more
  • Ideate, manage creation, and test new creatives to improve performance across all of our new channels in collaboration with our creative team
  • Develop, manage, and execute organic acquisition, especially ASO strategies across the App Store (Apple) and Google Play Store (Android)
  • Track and report on campaign performance using advanced LTV and cohorts analysis. Uncover growth and optimization opportunities with your own queries and reports
  • Sort through well-known and unconventional user acquisition channels and set up tests to measure how well they perform and scale. Come up with or discuss new test ideas for existing or new channels and campaigns
  • Represent Hopper and lead the mobile travel industry in all things UA. Work hand in hand with the travel teams at Facebook, Snapchat, Instagram, Google (amongst many others) to make of Hopper an example to follow
  • Support product and engineering teams on growth product initiatives that relate directly to User Acquisition and activation
  • (A top performer will) expand your role to own launch + monitoring of key Canada app product growth initiatives
  • (A top performer will) shape Hopper's broader Canada marketing strategy, including influence over PR strategy and creative development