Events Marketing Manager

About LettrLabs

LettrLabs is a direct mail automation company helping leading brands in home services and e-commerce connect with their customers in a more personal way. In 2024, trade shows and in-person events proved to be one of our strongest growth drivers, contributing over $2.5M in new revenue. Building on that momentum, we’re making events and community engagement a central part of our strategy in 2025.

Role Overview

We are seeking an Events Marketing Manager to lead the strategy and execution of trade shows, field events, and community engagement initiatives. This individual will manage 15–20 major trade shows annually, launch targeted local events across core verticals, and create content that amplifies LettrLabs’ brand and customer stories. The role requires strong organizational skills, creativity, and the ability to translate events into measurable pipeline growth and brand impact.

How You’ll Make A Difference

• Manage 15–20 major trade shows annually, overseeing logistics, booth design, shipping, travel, sponsorships, and team coordination
• Launch and execute smaller, high-impact local events such as dinners, golf outings, and sporting events
• Oversee and optimize a ~$600K annual events budget to maximize ROI and pipeline impact
• Develop scalable processes to improve efficiency and consistency across all events
  Capture and promote stories, photos, and video content from events to showcase LettrLabs’ people, customers, and wins
• Build community by fostering authentic connections with customers, prospects, and partners
• Partner with Sales to align event strategy with revenue goals and report on pipeline and ROI

Skills & Qualifications

• 3–6 years in events marketing with full-cycle ownership of trade shows and events
• Strong project management, budgeting, and organizational skills
• Excellent communicator, able to build relationships with senior stakeholders and customers
• Creative, detail-oriented, and comfortable capturing and promoting content
• Willingness to consistently travel throughout the year

Who You Are

• Energetic, personable, and hungry to make an impact
• Detail-oriented but comfortable thinking outside the box
• Organized by nature, juggling multiple large scale projects simultaneously
• Comfortable in a fast-paced, high-growth startup environment
• Passionate about creating experiences that generate real business results

Performance Metrics

• Pipeline and revenue influenced by events
• ROI of trade shows and local events
• Growth of LettrLabs’ community presence online and offline
• Efficiency improvements in event execution and spend