Full-Time
SEO Lead
BlaBlaCar
1,001-5,000 employees
Global peer-to-peer long-distance carpooling platform
No salary listed
Paris, France
Hybrid
Hybrid: two days per week at the Office in Bastille, Paris.
 Business & Strategy (1) |
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- You have a strong understanding of Google's algorithms and SEO best practices and proven experience in successfully managing SEO campaigns and achieving measurable results.
- You have good experience on how to maximize visibility on Generative AI and how to optimize a website for Agentic Conversion
- You are knowledgeable on the Web Conversion Rate Optimization space, and advocate for bringing new techniques and technologies to the company.
- You know how to manage a small team and build cross-functional partnerships with product, engineering, design, and other marketing teams.
- Full working proficiency in English and French
- Fit with BlaBlaPrinciples
- Thriving in a collaborative, fast-growing and innovative environment
- Ability to take ownership, aligned with business priorities
- Own and execute a comprehensive Organic (SEO, GEO and SMO) strategy, aligning with overall marketing and business objectives.
- Manage a team of 2 SEO experts and foster a spirit of initiative and ambition inside the team
- Feed and prioritize the backlog of an Engineering squad of 5 engineers and 1 engineering manager to deploy projects within CRO, SEO/GEO and UX that best grow the business
- Support the delivery of these Product and Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs)
- Perform technical audits and performance analysis of BlaBlaCar's 6 main websites to identify and resolve issues and improve the quality of the user experience.
- Develop a web page optimization product backlog and prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate.
- Collaborate with other team members including SEO, SEA, CRM, Paid, Product and Tech to drive the overall website strategy in France and identify new landing page opportunities.
- Monitor, analyze, and report on GEO, SEO and CRO performance for BlaBlaCar's 6 main markets.
- Nice to have: Experience using a Content Management System and handling content strategies
What BlaBlaCar does: It is a platform that connects drivers with empty seats to passengers traveling to the same destination on long-distance trips, enabling shared travel across many countries. How its product works: Users post trips or search for rides on a peer-to-peer network; drivers offer seats, passengers book them, and BlaBlaCar takes a percentage of the trip price as commission. Frequent users can also subscribe to a plan that adds features and benefits. How it stands out from competitors: It operates a large global carpooling network focused on long-distance travel, emphasizes cost savings for travelers, reduces carbon emissions through shared rides, and combines a marketplace with subscription perks to attract regular users. What the company aims to achieve: to bring freedom, fairness, and fraternity to travel by building a sustainable, community-driven shared-ride platform that makes travel cheaper and greener for people around the world.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$669M
Headquarters
Paris, France
Founded
2006
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Simplify's Take
What believers are saying
- France bus exit sharpens focus on higher-margin marketplace and partner ticket sales.
- A 29-million-member network supports retention, cross-sell, and liquidity.
- Its 2024 emissions savings strengthen sustainability positioning with consumers and partners.
What critics are saying
- Ending French bus operations hands FlixBus pricing power on major routes.
- Loss-making bus economics since 2019 prove coach expansion destroys capital.
- Route cuts and safety incidents can weaken trust with younger travelers and subcontractors.
What makes BlaBlaCar unique
- BlaBlaCar built a dense long-distance carpooling marketplace across 21 countries.
- Its asset-light model monetizes rides through commissions instead of owning vehicles.
- The platform combines carpooling, bus, and train tickets into one travel marketplace.
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Benefits
Hybrid Work Options
Paid Vacation
Relocation Assistance
Mental Health Support
Employee Stock Ownership Plan
Full Remote Work Options
Health Insurance
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 2%2 year growth
↓ -4%Here's our roundup of the people, product and partner news from the global travel industry this week.TourRadar's updatesAdventure travel platform TourRadar has introduced a series of innovations to help transform how travelers plan, book and experience multi-day adventures, as part of its Spring release.Highlights include a smarter mobile app with faster tour browsing, a wishlist feature and “TourRadar Moments,” enabling travelers to earn credits by sharing experiences. In addition, new bookings include 1 gigabyte of free eSIM data via Celitech. Updates also include guaranteed departures, interest-free payments and transparent pricing to boost trust. The release also debuts a refreshed Ambassador Program, redesigned travel guides and an artificial intelligence (AI)-powered trip planner to simplify and personalize the travel journey.Riyadh Air partners with Sabre, TPConnectsSabre has signed a global distribution agreement with Saudi Arabian carrier Riyadh Air, becoming its first global distribution partner.Building on their existing IT partnership, the collaboration enables Riyadh Air to leverage Sabre’s technology, including its multi-source content distribution integrating New Distribution Capability (NDC) and traditional content. This supports Riyadh Air’s strategy to deliver dynamic, personalized travel offers to a global audience. The agreement also extends the airline’s use of SabreMosaic, enhancing its ability to optimize offers, boost revenue and modernize the travel experience as it aims to become the world’s first digitally native airline.Riyadh Air also announced a partnership with TPConnects Technologies to distribute its NDC content globally via the Iris aggregator platform
As we count down to Phocuswright Europe, taking place in Barcelona from June 10 through June 12, PhocusWire is shining the spotlight on a selection of conference speakers in a series of QAs.Florent Bannwarth, Iberia manager for BlaBlaCar, will take part in an executive panel “The Great Ground Shift” on June 11. The panel will focus focus on ground transportation’s ongoing transformation with sector leaders discussing trends, challenges and opportunities that will shape the future of travel on the ground. Get a dose of digital travel in your inbox each day
BlaBlaCar has acquired a controlling stake in Turkey-based bus ticketing platform Obilet for an undisclosed amount. This acquisition strengthens BlaBlaCar's position in shared ground transportation and supports its goal of becoming a leader in sustainable mobility. Obilet will maintain operational autonomy with its founders as co-CEOs. BlaBlaCar recently secured a €100 million financing deal to support its growth strategy, including acquisitions.
BlaBlaCar acquires bus ticketing platform Obilet.
BlaBlaCar launches Zen, a new app to crack carpooling for occasional short-distance trips.