About CareScout: 
Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

We’re creating a new experience for care seekers and their families, bringing together long-term care options, resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

CareScout is a division of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

POSITION TITLE
Marketing Analytics Manager

POSITION LOCATION
Hybrid. Strong preference for individual to be in Richmond, VA or New York, NY. We will consider exceptional candidates outside of these regions.

Your Role
The Marketing Analytics Manager at CareScout will gather, analyze, and interpret marketing data to optimize campaign and strategy performance and, ultimately, sales revenue. This person will have a knack for understanding how to translate quantitative insights into actionable insights that fuel growth.

What you will be doing:

• Deeply understand the data available from all marketing channels and sources – social media platforms, search engines, email campaigns, web analytics, direct mail, events, and more – and analyze the data to report on performance
• Create visualizations, dashboards, and reports that clearly illustrate data and insights to inform data-driven decision-making
• Recommend and use marketing and analytics tools and software
• Spot trends and patterns that may be problematic or beneficial to marketing efforts
• Knowledge of CRM data capture methodologies for campaign tracking and conversions
• Run marketing incrementality tests and other experiments
• Build attribution, CAC, CLV, and marketing mix models
• Work closely with media agencies, sales analytics, finance, and other teams to collaborate on analytics and insights efforts

What you bring:

• Minimum of 5-7 years relevant work experience in marketing analytics at an agency, healthcare organization, and/or a two-sided marketplace organization.
• Demonstratable success in analyzing marketing data and transforming quantitative insights into actionable insights that fuel growth.
• Experience analyzing media with six and seven-figure budgets.
• Experience leveraging analytics to understand incrementality and multi-touch attribution to optimize media mixes for growth
• Experience with CRMs and marketing automation software to mine insights.
• Ability to influence cross-functional teams to deliver results.
• Experience creating business intelligence dashboards with Power BI or similar tools.
• Experience analyzing data with Excel.
• Familiarity with marketing platforms such as Google Ads, Meta Ads, TikTok, etc.
• Experience using extract load transform (ELT) software is a plus.
• Experience using Mixpanel is a plus.
• Excellent organizational skills and attention to detail.
• Excellent presentation design skills (PowerPoint, Figma, Word, etc.).
• High level of organization and self-motivation.
• Proven ability to deliver on responsibilities.
• Excellent written, spoken, and listening communication skills.
• Strong focus on partnering with others with a knack for creative thinking and problem-solving.
• Bachelor’s degree or relevant work experience.

Employee Benefits & Well-Being

Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement,  Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services

For candidates based in the New York City Metropolitan area, the base salary pay range for this role starts at a minimum rate of $115,000 up to the maximum of $160,000. An employee’s pay position within the base salary pay range will be based on several factors at the time of this job posting including but not limited to geographic location, experience, and qualifications. In addition to your base salary, you will also be eligible to participate in an incentive plan. The incentive plan is based on performance and the target earning opportunity is 10% of your base compensation. The final determination on base pay for this position will be based on multiple factors to ensure pay equity within the organization.