Full-Time
CRM Analytics Manager
Wise
10,001+ employees
Low-cost international money transfers with API
Compensation Overview
£75k - £115k/yr
London, UK
Hybrid
Hybrid role; requires on-site presence in London, UK.
 Growth & Marketing (1) |
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- 4+ years of experience in marketing analytics within CRM/lifecycle marketing, including 1+ years in a manager capacity, with a proven ability to structure and solve ambiguous business problems.
- Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights.
- Comprehensive technical skillset spanning insight generation, data modeling (dbt), reporting, and statistical testing methodologies (e.g., A/B testing, incrementality).
- Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e.g., Snowflake).
- Experience with a programming language such as Python or R for data analysis.
- Strong understanding of personalisation techniques and promotion frameworks.
- Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement and retention.
- Own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
- Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision-making.
- Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and present strategic updates to Marketing leadership.
- Contribute to the development and improvement of our segmentation, statistical models and analytical methodologies.
- Support the evaluation of propositions and campaigns using rigorous statistical practices.
- Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team.
- Professional experience in fintech, e-commerce, or a comparable high-growth technology industry.
- Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives.
Wise enables international money transfers with lower fees by using a peer-to-peer model to match transfers across borders. It offers a multi-currency account for holding and managing money in different currencies and provides an API for businesses to integrate Wise transfers into their platforms. Unlike traditional banks that charge higher fees and poor exchange rates, Wise uses transparent, small-per-transaction fees and real-time exchange rates to reduce costs. Its approach differentiates it from competitors by emphasizing simplicity, cost transparency, and a broad API for business integration. The goal is to make cross-border payments cheaper, faster, and more transparent for individuals and businesses around the world.
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2011
Simplify's Take
What believers are saying
- Cross-border volumes hit $243B in FY26, up 31%, with 19 million customers saving $3.3B.
- Business customers grew 26% to 572K, volumes up 35% in Q4 FY26.
- Payments Canada membership positions Wise for Real-Time Rail access, boosting Canada growth.
What critics are saying
- Bank of England rate cuts below 3% slash Wise's net interest income from £27.5B balances.
- Remitly's zero-fee Europe transfers divert 10-20% of Wise's £181.7B FY26 volume.
- Capitec integration cannibalizes Wise's direct South African freelancer customer base.
What makes Wise unique
- Wise matches peer-to-peer transfers using mid-market rates, 83% cheaper than UK big four banks.
- Wise Platform powers banks like Capitec, enabling instant cross-border payments for 25 million users.
- Wise multi-currency account holds 40 currencies with local details in 20+ countries since 2011.
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Benefits
PTO & annual leave
Work from home flexibility
Parental leave
Medical insurance plans
Health & wellbeing discounts
Pension & retirement plans
Social events
Relocation support
Growth & Insights and Company News
6 month growth
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↑ 0%Q1 2026 mission update: speed. Read time 1 minute Its journey towards instant payments. Wise Payments Limited has been working behind the scenes to make transfers faster and its delivery estimates more accurate. Now, 75% of transfers arrive in under 20 seconds. Wise Payments Limited also focused on making those delivery times even more reliable - so what you see is closer to when your money actually arrives. Q1 speed performance. Great news if you're sending PLN! Wise Payments Limited has improved how Wise Payments Limited connect to local payment systems in Poland, so more of your PLN transfers can arrive instantly. Boosted accuracy for quicker deliveries. Wise Payments Limited know you want your money delivered instantly, and while that's always its goal, making sure your payments arrive on time and accurately is just as important. That's why Wise Payments Limited track the accuracy of its payment's arrival time as 'Early', 'On time' or 'Late'. Wise Payments Limited has been busy making some big improvements to its reliability, and Wise Payments Limited has great news to share! Its global SWIFT transfers just got a major boost in reliability. Wise Payments Limited has introduced automated settlements, a smarter way to manage its funds, and better tracking for every payment. The result? 92% of its SWIFT payments are now delivered accurately and on time. Wise Payments Limited has also been working closely with its banking partners in Chile, Kenya, and Pakistan to fix technical glitches and better manage the funds needed for payments. This focused effort has led to strong improvements in the speed and accuracy of payments in KES, CLP, and PKR. That wraps up its progress for this quarter! Wise Payments Limited is committed to continuously improving how fast and accurate your payments are as Wise Payments Limited move forward. *Transaction speed claimed depends on individual circumstances and may not be available for all transactions.
Wise reported strong growth ahead of its Nasdaq listing, with quarterly cross-border transaction volumes rising 26% year on year to £49.4 billion in Q4 FY26. Active customers increased 22% to 11.3 million. The London-founded fintech is transferring its primary listing to the US whilst maintaining a secondary listing on the London Stock Exchange. The expected Nasdaq listing date is 11 May 2026, pending SEC approval. Customer holdings climbed 37% to £29.4 billion, whilst underlying income rose 24% to £435.3 million. The business segment showed particular strength, with active Wise Business customers up 26% to 572,000 and business volumes rising 35%. For the full fiscal year, active customers grew 21% to 18.9 million, driving a 25% increase in cross-border volume to £181.7 billion.
Wise, the payments firm, confirmed it will shift its primary listing from London to Nasdaq on 11 May, whilst reporting fourth-quarter results that exceeded expectations. The company's shares rose in London trading following the announcement. Underlying income increased 24% year-over-year to £435.3 million for the three months ending March, surpassing the £428.7 million analyst estimate. Full-year cross-border volumes reached £181.7 billion, up 25%, whilst active customers grew 21% to nearly 18.9 million. Wise has applied to form a US national trust bank, which would provide direct access to Federal Reserve payment systems. CEO Kristo Kaarmann said the listing will boost Wise's US profile, where it already partners with over 4,000 banks and employs more than 750 people.
Wise has launched its UK Current Account, targeting everyday banking customers with cross-border financial needs. The company currently serves 3 million active users in the UK with balances exceeding £8 billion, and 15.6 million customers globally holding £27.5 billion in total funds. The account includes a Travel Hub with airport lounge access and local payment guidance, plus Young Explorer cards for under-18s managed through parent accounts. Users can earn 3.26% variable interest on GBP balances without lock-in periods, access local account details in over 20 currencies, and send payments to more than 70 countries. Chief product officer Nilan Peiris said banks haven't kept pace with customer expectations, positioning the account as a smarter way to manage daily finances whilst spending at mid-market exchange rates with no hidden fees.
Wise launches UK Current Account with 3.26% variable rate as £250 billion sits in zero-interest accounts. Rosalia Mazza Monday, March 30th 2026 03:19 PM The global payments company has formally entered the UK current account market, offering a variable rate on GBP balances and new features including cards for under-18s. The intelligence layer for fintech professionals who think for themselves. Primary source intelligence. Original analysis. Contributed pieces from the people defining the industry. Trusted by professionals at JP Morgan, Coinbase, BlackRock, Klarna and more. Wise launched its UK Current Account on March 30, formally entering a market dominated by traditional high street banks and targeting the estimated £250 billion currently held in UK current accounts earning no interest. The account offers a 3.26% variable rate on GBP balances through Wise Assets, with no lock-in period. Over £4 billion of the £8 billion currently held by UK customers in Wise accounts is already placed in Wise Assets. The company served more than 3 million active customers in the UK over the past year and reported 15.6 million active customers globally, with 100,000 new customers joining each week. Two features launch alongside the account. An Airport Lounge Pass allows customers to purchase single-use lounge access directly through the app. Young Explorer cards give children under 18 their own Wise card linked to a parent's account, with spending controls, instant notifications, and parental approval settings built in. The account supports direct debits, GBP and more than 20 local account details for receiving payments, and money transfers to over 70 countries at the mid-market rate. Wise reports that 74% of its global payments now arrive in under 20 seconds. To mark the launch, Wise is opening a two-week brand experience at Future Stores on Oxford Street in London. Editorial note: The 3.26% rate referenced in this article is variable and based on fund performance. Investments can fluctuate and capital is at risk. Interest is offered by Wise Assets UK Ltd, authorised and regulated by the Financial Conduct Authority with registration number 839689.