Full-Time

Brand Manager

Golden Hippo

Golden Hippo

201-500 employees

Direct-to-consumer marketing company

Consumer Goods

Mid, Senior, Expert

Canoga Park, Los Angeles, CA, USA + 1 more

Required Skills
Sales
Mergers & Acquisitions (M&A)
Marketing
Requirements
  • Results-oriented with strong ability to influence others
  • High level of initiative, assertiveness, and self-direction
  • Demonstrated creativity, curiosity, and strategic thinking skills
  • Strong analytical, decision-making, leadership, and collaboration skills
  • Proven ability to build relationships and communicate with all levels of individuals in the organization
  • Able to work on multiple projects at a time while delivering strong results
  • Flexible and willing to handle an evolving work environment
  • 5+ Years of experience in Consumer-Packaged Goods, 7-10 years preferred
  • Ability to travel as needed
  • 2+ Years of experience leading and/or managing teams, preferred
  • Bachelor's Degree with emphasis in Business, Sales, Marketing or related field
  • MBA, preferred
Responsibilities
  • Lead & oversee the development and implementation of an integrated brand growth plan using insights and analysis; set high-level business priorities & goals to drive brand performance
  • Manage brand P&L budgeting and tracking
  • Proactively tracks and analyzes relevant information to make sound business recommendations
  • Provides input and recommendations on key components of the marketing plan and long-term strategy
  • Responsible and held accountable for revenue, operating costs & overall profitability of the brand
  • Support business growth with business analysis and insights. Provide relevant reports, gather key competitive intelligence, develop insights, and report findings. Pursues new insights and understands key drivers of brand growth
  • Actively participate in omnichannel marketing initiatives
  • Lead cross-functional activities related to maintaining, optimizing, and revitalizing offers for the brand, product improvements, increased customer lifetime value via email sales, SMS, subscriptions, and other post-purchase channels as appropriate. Explore, test, and evaluate worthy non-internet channels (ex. TV, print, radio, retail, etc.)
  • Ensure the creation and optimization of new customer acquisition campaigns for the brand at target ad spend & ROI
  • Drive the innovation process of new products for the brand; ensure consistent & efficient pipeline of high-potential new products
  • Oversee branded website performance, development, and optimization
  • Manage branding across all assets to ensure a cohesive user experience at branded touchpoints
  • Ensure effectiveness of all external partnerships, resources, & agencies (i.e. PR, affiliates, etc.)
  • Present brand strategies and activities to senior management
  • Hire as needed to develop a high-performing dedicated brand team
  • Performs other duties as assigned
  • Be an expert in the Beauty category

Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.

Company Stage

N/A

Total Funding

$354M

Headquarters

Los Angeles, California

Founded

2010

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

1%

2 year growth

18%

Benefits

Flexible work arrangements

Employee stock ownership plan

Global charity impact

Generous matching 401k plan

Room for growth & results-based pay increases

Recognition programs

Company events

Free on-site gym & fully-stocked kitchen

INACTIVE