Full-Time
Brand Manager
Direct-to-consumer marketing company
Mid, Senior, Expert
Canoga Park, Los Angeles, CA, USA + 1 more
- Results-oriented with strong ability to influence others
- High level of initiative, assertiveness, and self-direction
- Demonstrated creativity, curiosity, and strategic thinking skills
- Strong analytical, decision-making, leadership, and collaboration skills
- Proven ability to build relationships and communicate with all levels of individuals in the organization
- Able to work on multiple projects at a time while delivering strong results
- Flexible and willing to handle an evolving work environment
- 5+ Years of experience in Consumer-Packaged Goods, 7-10 years preferred
- Ability to travel as needed
- 2+ Years of experience leading and/or managing teams, preferred
- Bachelor's Degree with emphasis in Business, Sales, Marketing or related field
- MBA, preferred
- Lead & oversee the development and implementation of an integrated brand growth plan using insights and analysis; set high-level business priorities & goals to drive brand performance
- Manage brand P&L budgeting and tracking
- Proactively tracks and analyzes relevant information to make sound business recommendations
- Provides input and recommendations on key components of the marketing plan and long-term strategy
- Responsible and held accountable for revenue, operating costs & overall profitability of the brand
- Support business growth with business analysis and insights. Provide relevant reports, gather key competitive intelligence, develop insights, and report findings. Pursues new insights and understands key drivers of brand growth
- Actively participate in omnichannel marketing initiatives
- Lead cross-functional activities related to maintaining, optimizing, and revitalizing offers for the brand, product improvements, increased customer lifetime value via email sales, SMS, subscriptions, and other post-purchase channels as appropriate. Explore, test, and evaluate worthy non-internet channels (ex. TV, print, radio, retail, etc.)
- Ensure the creation and optimization of new customer acquisition campaigns for the brand at target ad spend & ROI
- Drive the innovation process of new products for the brand; ensure consistent & efficient pipeline of high-potential new products
- Oversee branded website performance, development, and optimization
- Manage branding across all assets to ensure a cohesive user experience at branded touchpoints
- Ensure effectiveness of all external partnerships, resources, & agencies (i.e. PR, affiliates, etc.)
- Present brand strategies and activities to senior management
- Hire as needed to develop a high-performing dedicated brand team
- Performs other duties as assigned
- Be an expert in the Beauty category
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
Company Stage
N/A
Total Funding
$354M
Headquarters
Los Angeles, California
Founded
2010
6 month growth
↓ -5%1 year growth
↑ 1%2 year growth
↑ 18%Benefits
Flexible work arrangements
Employee stock ownership plan
Global charity impact
Generous matching 401k plan
Room for growth & results-based pay increases
Recognition programs
Company events
Free on-site gym & fully-stocked kitchen