Store Manager

Title:  Store Sales Manager 

Department:  Store Operations

Reports to:  General Manager - Retail Stores

Basic Functions

• Responsible for all aspects of Store Operations.  

• Accountable for store profits by maximizing sales, providing excellent customer service, managing inventory and controlling expenses.  

• Ensures that all Williamson-Dickie Retail Stores Co. policies and procedures are implemented, as stated in store manuals and memos.  

• Maintains all principles and standards of merchandise presentation, daily operations and personnel activity.  

• Performs other duties as required/assigned by supervisor

Specific Functions, Duties and Responsibilities

Sales Generation

• Achieves monthly sales plan projections through personal salesmanship and management endeavors.  

• Maintains well-trained Assistant Sales Managers and/or Sales Associates who are able to promote The Williamson-Dickie Retail Stores Co.products and image.

• Develops a regular clientele and services their needs, within Company guidelines.  Develops a good knowledge of the Williamson-Dickie Retail Stores Co. products and stays aware of industry trends.  

• Maintains awareness of competitive activity and communicates issues to the General Manager – Retail Stores as appropriate.  

• Purges inventory of defective/damaged goods by implementing clearance procedures and damages out of stock.

Customer Service

• Ensures all customers are greeted and engaged.

• Maintains well-trained Assistant Sales Managers and/or Sales Associates, ensuring good customer service.

• Schedules staff to maximize customer service needs during peak daily, weekend and holiday periods.

Staff Supervision and Training

• Actively recruits and hires Sales Associates and Assistant Sales Managers and completes their training per Company programs to ensure Company performance standards are met.  

• Ensures the store is properly staffed to meet scheduling needs.  

• Follows Company criteria for properly hiring, reviewing, coaching, disciplining, promoting and terminating Sales Associates and Assistant Sales Managers, with the proper approval.  

Merchandising

• Implements all basic Company merchandising principles and standards for proper sales floor display.  

• Follows through with signage and display of all catalogs, newspaper advertisements and seasonal promotions as directed.  

• Ensures all stock is represented on the sales floor.  

• Adheres to Company housekeeping policies.  

• Reports product problems to Home Office.  

• Protects Company gross margins by ensuring accuracy in retail pricing, to include current price cards, clearance pricing, promotions and damaged merchandise markdowns.  

Expense Control

• Ensures that payroll guidelines are followed.  

• Controls all variable expenses of operating the store within established approval levels.  

Daily Store Operations and Documentation

• Ensures that all day-to-day activity is carried out according to Company policy and procedures.  

• Uses and manages all POS equipment and functions as determined and intended by the Company.  

• Completes all Company-required forms and documents as requested and within necessary timeframes for all operational, merchandising and personnel administration issues.  

• Fulfills requests for detail from Home Office.  

Protection of Company Assets

• Accounts for all merchandise movement into and out of the store.  

• Ensures paperwork and POS system accuracy through diligent daily review to prevent fraud or book losses.  

• Is fully responsible for preparing for and taking physical store inventory.  

• Takes security measures during and after store operating hours to protect assets.  

• Reports all cases of suspected internal and external dishonesty to General Manager – Retail Stores.  

• Files necessary freight claims.  

• Sees that all funds and deposits are secured each day.  

• Possesses and controls personal premises key and monitors assignment of other premises keys to designated store staff members, as authorized.  

• Maintains key control functions for premises and equipment.  

• Ensures that the locks are changed in the event of staff changes requiring reassignment of keys.

Store Maintenance and Appearance

• Maintains the physical sales floor standards (e.g., walls patched/painted, doors/locks/hinges working properly, carpet cleaned as necessary, windows washed, etc.).  

• Presents major repair/maintenance needs to General Manager - Retail Stores for approval.  

Self-Development

• Completes special projects assigned by the Home Office or General Manager - Retail Stores, which may include permanent or temporary assignments such as visual merchandising, training new managers, managing another store on an interim basis and assisting with new store openings.  

• Advances personal job knowledge and management skills by reading or any other means.

Physical Capabilities Required

• Stamina to fulfill the work requirements of a 40-hour minimum work week, to include evenings, weekends and holidays.  

• Ability to move and lift up to 50 lbs of products using proper equipment and techniques.  

• Ability to use all equipment, ladders and fixtures provided by the Company to merchandise the store and complete other job duties.

Skills, Attributes and Experience Required

• College degree or equivalent retail management experience .

• Proven sales ability.

• Effective leadership skills.

• Oral and written communication skills.

• Analytical ability.

• Effective problem-solving ability.

• Basic merchandising ability

• Proficient in use of Microsoft applications (Excel, Word and Outlook).

• Professional appearance and presentation.