Product Manager
Digital Marketing Enablement
Updated on 9/8/2023
IXL Learning

501-1,000 employees

Online lessons for K-12 subjects
Company Overview
IXL is passionate about improving learning for all. They apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.
San Mateo, CA, USA
Experience Level
Desired Skills
Business Strategy
Growth & Marketing
  • Bachelor's or Master's degree in STEM or a related field
  • 5+ years of experience in product management
  • Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
  • Knowledge of databases and SQL
  • Understanding of data pipeline architecture and best practices
  • Strong communication skills
  • Independent and highly motivated, with a resourceful, “figure-it-out” approach
  • Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
  • Curiosity, open-mindedness, and an unfailingly positive attitude
  • 1 in 4 students in the United States uses
  • Rosetta Stone provides an immersive learning experience for 25 languages
  • Wyzant is the nation's largest community of tutors, covering 300+ subjects
  • Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
  • Develop a strategic understanding of IXL's digital marketing efforts and how they're critical to our business
  • Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customers
  • Dig into our data - deeply understand what data is available and how it's organized to enable impactful targeted and differentiated marketing
  • Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
  • Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
  • Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
  • Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations