Full-Time

Media Planning Manager

Confirmed live in the last 24 hours

FanDuel

FanDuel

1,001-5,000 employees

Sports betting and daily fantasy sports provider

Data & Analytics

Senior

Toronto, ON, Canada

Required Skills
Marketing
Excel/Numbers/Sheets
Requirements
  • Minimum of 4+ years of relevant experience in media planning and management.
  • Demonstrated proficiency in Excel and other analytical tools.
  • Strong understanding of media budget management and allocation, including TV, OOH, and radio.
  • Experience in working with media agencies and external partners in the Canadian market.
  • Excellent communication skills, both verbal and written.
  • Ability to work effectively in a cross-functional team environment.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Strong analytical and problem-solving skills.
  • Ability to work under pressure and manage tight deadlines.
  • In-depth knowledge of the Canadian media landscape
Responsibilities
  • Manage the media budget and allocate funds across different channels efficiently
  • Act as the primary point of contact with the media agency in the buying of traditional media
  • Collaborate with cross-functional teams to integrate traditional media strategies with digital and other emerging channels
  • Collaborate with marketing stakeholders to monitor and track the overall marketing budget and reporting
  • Maintain strategic alignment across various channels and teams
  • Lead channel forecasting to predict and plan for future media needs
  • Analyze performance metrics and optimize media plans for maximum effectiveness
  • Utilize data-driven insights to inform media planning decisions and optimize campaign performance
  • Develop comprehensive wrap reports that analyze the success and areas for improvement of media campaigns
  • Drive incrementality testing initiatives to measure the true impact of media campaigns, providing actionable insights for optimization
  • Work with the MMM teams to produce specific insights around the impact of past and future media investment
  • Demonstrate a strong understanding of the Canadian media landscape and emerging media trends to inform media buying decisions and recommend innovative strategies

FanDuel Group specializes in sports betting, fantasy sports, and online casino games, employing sports-tech to enhance user engagement across various popular sports and leagues. This company stands out as a leader in the sports-tech industry, providing services to a vast customer base of approximately 17 million across the US. Its commitment to technological advancement and customer satisfaction make it an exciting workplace for those passionate about merging technology with sports entertainment.

Company Stage

M&A

Total Funding

$4.6B

Headquarters

New York, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

8%

1 year growth

19%

2 year growth

69%

Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career

From your head to your toes we’ve got you covered with our 100% health insurance coverage

We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day

Flexible hours and vacation scheduling let you work when you’re at your best

We provide the latest tech and equipment, you get the job done