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Director – Global Demand Generation
Updated on 1/24/2023
Locations
Remote • El Dorado, KS, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Lead Generation
Marketing
Sales
Salesforce
SEO
Requirements
  • 12+ years of experience managing all disciplines of demand generation with an understanding of how to balance strategies across paid, web, email, behavioral, ABM, and more
  • You have significant experience in the mobile, ad tech industry, SaaS or at a b2b2c company
  • Proficiency with software such as Salesforce, Marketo, LinkedIn, Facebook, other Ad platforms, and more
  • Ability to synthesize business objectives, create a well-aligned Integrated Campaign strategy and execution plans with clearly defined metrics and KPIs
  • Define and execute programs and tactics to support ABM initiatives
  • 5+ years leading teams high performing teams
  • Experience working closely with an SDR and field sales organization
  • Obsessed with our customer journey.You know how to create programs that work at each stage of the journey to add value, create engagement, and drive action
  • Strong presentation, problem-solving, analytical, and budget management skills
  • The ability to influence and get it done, even if you are not directly managing those you are working with
  • MBA degree is strongly preferred
Responsibilities
  • Bringing a strategic vision and innovative approach to build upon our lead generation and ABM programs
  • Building a multi-channel, multi-touch digital engagement strategy with a cross-functional team of marketers and vendors to execute campaigns that nurture leads and convert opportunities through various tactics including digital advertising, SEO, content, emails, direct mail, newsletters, and digital events
  • Partnering with product marketing and content marketing to develop an annual content strategy that can be utilized to fuel advertising and nurture programs
  • Driving qualified audience into our Free to Pay journey, and get trials activated
  • Driving the strategy and execution of lead nurturing programs to engage prospects higher in the funnel
  • Partnering with the Field Marketing team to serve as a central global demand gen function and support our 3 regions, AMER, APAC, EMEA
  • Delivering quality leads to our SDR team while enabling them to effectively convert them into pipeline and revenue, collect feedback from the field on an ongoing basis to optimize campaigns, and closely monitor ROI
  • Forecasting, measuring, analyzing and reporting on the impact of demand creation activities on sales pipeline and revenue
  • Working with product marketing to define go-to-market strategies and campaigns across key buyer personas
  • Implementing new processes and technology to continuously improve our demand generation operations
  • Generous healthcare benefits
  • Unlimited vacation time
  • 90-Day Passport Program - work from anywhere in the world for 90 days per year
  • 100% flexible WFH policy, so long as we get the job done
  • Bonus program if you bring us top talent referral
  • Access to online learning platform Udemy to help you develop your skills
  • Diversity of thought and background at all levels inside the company
data.ai

501-1,000 employees

Mobile data analytics platform
Company Overview
Data AI's mission is to help brands, publishers, and investors with strategies to succeed in the mobile and digital ecosystem, based on premium insights, prescription, and execution. Data.ai is the first Unified Data AI platform bringing together consumer data and market estimates.
Benefits
  • Remote first
  • Professional development
  • Paid leave
  • Referral Bonus program
Company Core Values
  • Excellence
  • Innovation
  • Accountability
  • Win with Style