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Full-Time

Director – Digital Marketing

Posted on 6/29/2024

Curaleaf

Curaleaf

1,001-5,000 employees

Produces cannabis products for medical and adult use

Consumer Goods

Senior

Chicago, IL, USA

Category
General Marketing
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 7-10+ years of experience in digital marketing, with at least 3-5 years in a leadership role
  • Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
  • Strong leadership and project management skills
  • Strong analytical skills in using data to make sound recommendations affecting business decisions and results
  • Strong financial acumen
  • Business negotiation skills
  • Ability to solve problems and overcome obstacles
  • Strategic thinking skills and proven experience generating original ideas
  • Strong interpersonal skills
  • Excellent written communication skills and solid presentation skills
  • Adaptability and flexibility to meet changing priorities
  • Good foundation of CPG and marketing know-how, and an understanding of marketing mix
  • Highly proficient in Microsoft Excel and PowerPoint
Responsibilities
  • Manage products sold on the Hemp site including posting & managing content, managing inventory and sell-through in partnership with sales team, and driving revenue through ecommerce
  • Set strategy and manage digital advertising efforts for Hemp in partnership with National Digital team
  • Identify and select vendors
  • Manage budgets and advertising performance
  • Work with digital and marketing managers to optimize B2C CRM and social media efforts
  • Work with tech resources for continued platform improvement
  • Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness

Curaleaf Holdings, Inc. specializes in cannabis consumer products for medical and adult use markets, utilizing advanced cultivation, extraction, and production technologies, as well as pioneering science and research to establish a unique supply and distribution network in Europe.

Company Stage

IPO

Total Funding

$955M

Headquarters

New York, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

1%

1 year growth

2%

2 year growth

21%
INACTIVE