Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Overview

As a Senior Associate Programmatic Strategy & Activation at our company, you play a pivotal role in our strategic partnerships, focused on achieving shared outcomes and creating lifetime customer value across programmatic media. Your primary responsibility is to assist senior team members in delivering and developing successful media programs through meticulous programmatic planning and total path optimization across all channels. You’ll provide essential guidance on audience strategies, optimization approaches, and campaign architecture, serving as a key player in expanding relationships and revenue opportunities with marketers. Additionally, you’ll be instrumental in developing and delivering key reports to ensure campaign performance meets expectations. This role sits across both Strategy and Activation teams allowing for growth in both disciplines and opportunities across the planning and execution of programmatic media plans.

Responsibilities

• Supports the needs of Managers on day-to-day management of a customer assignment.
• Begins to build vendor relationships and understanding of the value proposition of each vendor. Brings recommendations to clients.
• Responsible for daily project management and vendor engagement as well as assisting senior team members with client deliverables
• Responsible for daily pacing and performance of assigned campaigns; builds and QAs standard campaigns in relevant partner platforms; executes basic optimizations within parameters set by senior management
• Oversight of campaign management of managed service DSP partner, providing any high level input into opitmizations
• Ensures proper pacing of impression/click delivery for campaigns and delivery of reports to clients.
• Under daily supervision, works within specific limits and authority on assignments of moderate complexity
• Performs a range of assignments related to job discipline; solves problems in straightforward situations; evaluates possible solutions using technical experience and judgment and precedents

Required Skills and Experience

• Has hands on experience with major DSPs such as The Trade Desk, DV360, Yahoo, etc.
• Ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Basic experience managing existing business relationships, partnerships, and alliances internally and externally
• Assesses and ranks issues and tasks in order of importance for taking action
• Has prior experience in actual situations to recognize recurring meaningful components
• Comfortable working in Excel (pivot tables, VLOOKUP)
• KINESSO does not require candidates to have a college degree

Desired Skills and Experience

• Knowledge of technology or measurement ad tech solutions, including platforms a plus
  • Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.
• Experience with data analysis
• Experience with project or account management
• Rigorous attention to detail
• Strong communication and collaboration skills
• Experience in campaign execution and optimization across programmatic channels is preferred
• 1-2 years of experience: Relevant experience inclusive of internships, professional programs, or higher level coursework preferred

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.