Full-Time

Sr. Growth Marketing Manager

Galatea & Galateatv

Confirmed live in the last 24 hours

Inkitt

Inkitt

201-500 employees

Reader-powered platform for discovering books

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$70k - $300kAnnually

Senior

San Francisco, CA, USA

Hybrid position based in San Francisco.

Category
Growth Marketing
Growth & Marketing
Requirements
  • Direct experience developing 360 marketing campaigns
  • Experience making data-driven marketing decisions to improve and optimize campaigns
  • Strong communication and organizational skills, and are a team-player
  • The ability to operate and thrive under tight timelines and the ability to pivot with ease
  • A curious creative mind, and strong eye for visual design
  • Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, publishing, games, etc
  • An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
  • Obsession with detail
Responsibilities
  • Lead and develop buzz-worthy marketing campaigns to drive awareness and effectively impact business goals.
  • Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations.
  • Set the marketing mix to support campaigns including but not limited to; on-the-ground events, influencers, social, CRM, etc.
  • Establish campaign KPIs and analyze campaign performance during and post-campaign to drive ongoing improvements and efficiencies.
  • Have your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of the entertainment category.
  • Partner with product and engineering to develop solutions for improving user experience.

Inkitt operates as a reader-powered publisher, offering a platform where readers can access a diverse range of books for free across various genres, including fantasy, sci-fi, romance, and more. The platform allows readers to provide feedback to authors, influencing the development of stories. Authors can submit their works, which Inkitt evaluates based on reader engagement metrics like reading time and feedback. This data-driven approach helps identify promising novels, which are then offered publishing deals, including distribution on Inkitt's sister app, GALATEA. Unlike traditional publishers, Inkitt minimizes risk by focusing on stories that have already garnered reader interest. The company generates revenue through publishing deals, sharing profits with authors, and potentially from premium content. Inkitt's goal is to connect readers and authors effectively, fostering new literary talent while providing readers with engaging content.

Company Stage

Series C

Total Funding

$113.7M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

8%

1 year growth

10%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Inkitt's hyper-personalization strategy could significantly boost user engagement and satisfaction.
  • The growing audiobook market presents a strong opportunity for Inkitt's expansion.
  • Subscription-based models like Inkitt's Author Subscription Program could become lucrative revenue streams.

What critics are saying

  • Over-reliance on AI may lead to homogenized content, alienating readers seeking unique stories.
  • Rapid expansion into TV series production could strain resources and affect quality.
  • Privacy concerns over AI-driven hyper-personalization could lead to regulatory scrutiny.

What makes Inkitt unique

  • Inkitt uses AI to predict bestsellers with its proprietary ReadRank algorithm.
  • The company offers a unique reader-powered publishing model, engaging readers in story development.
  • Inkitt's cross-media storytelling spans e-books, audiobooks, and short-form TV series.

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