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Full-Time

Sr. Growth Marketing Manager

Galatea & Galateatv

Updated on 10/9/2024

Inkitt

Inkitt

51-200 employees

Reader-powered digital publishing platform

Consumer Goods
Data & Analytics
Entertainment

Compensation Overview

$70k - $300kAnnually

Senior

San Francisco, CA, USA

Hybrid position based in San Francisco.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Direct experience developing 360 marketing campaigns
  • Experience making data-driven marketing decisions to improve and optimize campaigns
  • Strong communication and organizational skills, and are a team-player
  • The ability to operate and thrive under tight timelines and the ability to pivot with ease
  • A curious creative mind, and strong eye for visual design
  • Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, publishing, games, etc
  • An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
  • Obsession with detail
Responsibilities
  • Lead and develop buzz-worthy marketing campaigns to drive awareness and effectively impact business goals.
  • Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations.
  • Set the marketing mix to support campaigns including but not limited to; on-the-ground events, influencers, social, CRM, etc.
  • Establish campaign KPIs and analyze campaign performance during and post-campaign to drive ongoing improvements and efficiencies.
  • Have your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of the entertainment category.
  • Partner with product and engineering to develop solutions for improving user experience.

Inkitt operates as a reader-powered publisher, offering a platform where readers can access a diverse range of books for free across various genres like fantasy, sci-fi, romance, and more. The platform allows readers to provide feedback to authors, influencing the development of stories. Authors can submit their works, which Inkitt evaluates based on reader engagement metrics such as reading time and feedback. This data-driven approach helps Inkitt identify promising stories for publishing deals, which may include distribution on its sister app, GALATEA. Unlike traditional publishers, Inkitt minimizes risk by focusing on stories that have already garnered reader interest. The company generates revenue through publishing deals, sharing profits with authors, and potentially from premium content offerings. Inkitt's goal is to connect readers with new literary talent while providing authors with a platform to showcase their work.

Company Stage

Series C

Total Funding

$117M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Inkitt's recent $59M funding round and backing from top-tier investors like New Enterprise Associates and Kleiner Perkins signal strong financial health and growth potential.
  • The launch of GalateaTV opens new revenue streams and opportunities for multimedia adaptations of popular stories, expanding the company's market presence.
  • The Inkitt Author Subscription Program allows authors to monetize their content directly, providing a sustainable income model and fostering a loyal reader base.

What critics are saying

  • The reliance on AI and data-driven models may face challenges in accurately predicting market trends and reader preferences, potentially leading to missed opportunities.
  • The competitive landscape of digital publishing is intense, with established players like Amazon's Kindle Direct Publishing posing significant threats.

What makes Inkitt unique

  • Inkitt's reader-powered model leverages real-time engagement data to identify and publish high-potential stories, setting it apart from traditional publishers.
  • The integration of AI to analyze reader feedback and engagement metrics provides a data-driven approach to publishing, minimizing risk and maximizing success.
  • Inkitt's dual-platform strategy, including the GALATEA app and the newly launched GalateaTV, offers multiple distribution channels for authors, enhancing their reach and revenue potential.