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Full-Time

Business Development Manager

Posted on 7/23/2024

Fandom

Fandom

501-1,000 employees

Digital platform for fan-created wikis

Consulting
Entertainment
Gaming

Senior

Birmingham, UK

Category
Business Development
Business & Strategy
Required Skills
Sales
Communications
Marketing
Requirements
  • At least 5 years of business development/sales experience, preferably within the games industry, with a relevant and up to date client list
  • Strong commercial acumen, focused on key business goals
  • A complete understanding and strong experience of business development practices, deal structures and account management
  • A strong understanding of the games industry and a passion for gaming
  • Strong written and verbal communication skills
  • Exceptional B2B interpersonal skills
Responsibilities
  • Ensure that Fanatical identifies the hottest new games, approaching developers and publishers to add their titles to the Fanatical store
  • Deliver against clear catalog expansion KPIs, displaying a measurable and accountable performance on acquiring new games for Fanatical
  • Negotiate and complete the agreement process with publishers, protecting commercial interests and launching new content onto Fanatical with an onboarding plan to drive immediate return
  • Take direct responsibility for the account management of key Fanatical publishing partners to manage and grow sales for their catalog, building effective and measurable long-standing relationships
  • Maximise licensing partners’ revenue via commercially rewarding sales and promotional opportunities, working with the Commercial team to include their titles in appropriate promotions
  • Take responsibility for specific promotional builds, such as individual bundles, and support the Commercial team in creating engaging promotions to delight our customer base, across both the store and bundle channels, driving high sales volume to achieve KPI targets
  • Help Fanatical to grow its product offering into new areas across the digital landscape
  • Provide all deliverables to the Operations team and ensure that titles are created in a timely fashion and launched on Fanatical in accordance with agreed plans
  • Work with the marketing channels where required to ensure that key product launches receive the appropriate level of support to deliver against targets

Fandom.com is a digital platform that provides a large collection of wikis related to popular culture, including games, movies, TV shows, and anime. Users can access detailed information, news updates, and engage in community discussions about their favorite titles. With over 250,000 wikis covering popular franchises like "Star Wars," "Harry Potter," and "Minecraft," Fandom serves as a comprehensive resource for fans. The platform relies on user-generated content, allowing fans to contribute by adding and updating information on the wikis. Fandom generates revenue primarily through advertising, leveraging its extensive user base to display targeted ads. The goal of Fandom is to create a vibrant community where fans can share knowledge and connect over their shared interests in popular culture.

Company Stage

Series E

Total Funding

$157M

Headquarters

Santa Monica, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Fandom's extensive user base and high engagement levels make it an attractive platform for advertisers, potentially leading to increased advertising revenue.
  • The platform's continuous updates and user contributions ensure that it remains a relevant and up-to-date resource for fans, fostering long-term user loyalty.
  • Collaborations with entities like Cognitionlabs and the FDA for innovative projects, such as augmented reality experiences, highlight Fandom's potential for future growth and diversification.

What critics are saying

  • Reliance on user-generated content may lead to inconsistencies and inaccuracies, potentially affecting the platform's credibility.
  • The competitive digital content market requires Fandom to continuously innovate to retain its user base and attract new users.

What makes Fandom unique

  • Fandom.com leverages user-generated content to create an extensive and constantly updated database of wikis, setting it apart from competitors who rely on static content.
  • The platform's focus on popular culture, including games, movies, TV shows, and anime, attracts a highly engaged and niche audience, unlike broader entertainment platforms.
  • Fandom's proprietary data metrics and studies, such as the 'Inside Fandom' study, provide unique insights into global entertainment trends, enhancing its value proposition.
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