Part-Time
Updated on 9/3/2026
Produces and licenses construction toy sets
$23.50 - $26.70/hr
Tigard, OR, USA
In Person
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LEGO designs, manufactures, and sells plastic interlocking construction toys and related experiences for children and adults. Its bricks use a stud-and-tube system that provides clutch power, allowing bricks from any era to connect and build within the LEGO System in Play. The company differentiates itself through private family ownership, a unified building system, licensed franchises, and a diversified ecosystem that includes LEGOLAND, digital games, films, and educational products. Its goal is to inspire learning and creativity through constructive play and to grow the brand across licensing, media, retail, and education.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Billund, Denmark
Founded
1932
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Family Care Leave
Insurances
Wellbeing
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Lego reported a 21% revenue surge in the first half of the year, with operating profit jumping 22%. The Danish toymaker outpaced the broader US toy market, which grew 17%, as well as rivals Mattel and Hasbro. CEO Niels Christiansen attributes part of the success to relying on human creativity rather than artificial intelligence for product design. Lego's data suggests algorithms cannot emotionally or tactilely connect with children. The company's human designers launched over 330 new sets during the period. Lego does allow AI use for administrative tasks to free up designers' time. Whilst shunning AI for design, Lego embraces digital innovation through its Fortnite partnership with Epic Games and a new digitised version of its blocks using sensors for interactive play.
Lego reported record revenue of $6.55 billion in the first half of 2026, up 21% year-on-year, with pre-tax profit rising a third to roughly $1.77 billion. The Danish toymaker launched over 330 new products during this period, including sets based on the FIFA World Cup, Formula 1, and Kpop Demon Hunters. The company's growth accelerated from 12% in 2025, when it recorded full-year revenue of $13.05 billion. Lego overtook Mattel as the world's largest toy company by revenue a decade ago. The toymaker remains privately held, with 75% owned by the Kirk Kristiansen family and 25% by the Lego Foundation. This structure allows it to fund expansion from free cash flow without quarterly investor scrutiny. The company attributes its success to diversification across multiple franchises rather than relying on single properties.
Lego reported record first-half revenue of 41.9 billion Danish kroner ($6.5 billion), up 21% year-on-year. In constant currency terms, revenue grew 26%. Operating profit climbed 22% to 10.9 billion Danish kroner ($1.7 billion), whilst net profit rose 32% to 8.6 billion Danish kroner. Consumer sales grew 22%, driven by demand across the product range. The company introduced 332 new sets in the period, with bestselling themes including Speed Champions, Botanicals, Technic, Icons and Star Wars. Lego now operates 1,106 branded stores worldwide. The company invested 1.9 billion Danish kroner to acquire 29 Lego and Legoland Discovery Centres from Merlin Entertainments. Capital spending on factory expansion rose to 4.6 billion Danish kroner.
The LEGO Group unveiled the LEGO SMART Play Gateway at San Diego Comic-Con 2026, an interactive booth experience featuring two immersive destinations. Attendees can explore a LEGO Pokémon Lab and a Mos Eisley Cantina recreation, both powered by SMART Play technology. The SMART Play platform centres on the SMART Brick, a 2x4 brick containing over 20 patented technologies that enable real-time interactive play through motion sensing, light and sound synthesis. The company also revealed new sets at the event. The LEGO Icons Star Trek U.S.S. Enterprise NCC-1701 Bridge, a 1,701-piece set priced at $199.99, launches 1 September exclusively at LEGO stores and online. The LEGO Donkey Kong Arcade, also $199.99, becomes available 1 August. The LEGO Minifigures Shrek Series releases 1 September at $4.99 per mystery box. The booth ran from 23-26 July at booth number 2829.
Lego reported record revenue of $12.9 billion for last year, up 12%, driven by 16% growth in consumer sales that outpaced the toy industry's 7% average. The Danish toymaker attributed the increase to higher sales volume rather than price rises. The company launched 860 sets last year, its largest collection ever, including new partnerships with Formula 1, Epic Games' Fortnite, Bluey and Pokémon. Its Botanicals range, featuring plastic plants, proved particularly popular with adults. Lego's success partly stems from its strategic factory placement near key markets, helping it navigate tariffs. The company operates plants in Mexico, Hungary and Vietnam to serve different regions, with a US facility opening next year. Adults buying toys for themselves now represent up to 30% of global toy sales, according to Circana data.