LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

The VP,  Solutions Marketing and Strategy leads the team in driving LiveRamp solutions and industry-specific strategic planning and execution.  In this role, you will lead a group of solutions marketers, industry strategists and market intel analysts, and will oversee the development, communication and execution of strategic initiatives, content, and messaging that drive client outcomes. You will collaborate with cross-functional stakeholders globally to deliver high-quality, impactful results to accelerate and retain revenue and increase operational efficiency of LiveRamp solutions for key industries and buying personas. 

Responsibilities:

• Lead, coach and mentor a team that is focused on building content, developing messaging, and driving a solutions strategy - starting from the customer perspective.  Messaging and content areas of focus will include: Sales enablement content, thought leadership, website content, video and interactive content

• Lead efforts across product, commercial and marketing that identifies market opportunities to accelerate revenue growth and improve sales efficiency/knowledge of LiveRamp solutions, key industry verticals and enhanced market intelligence.

• Partner with product, PMM and marketing to build out a framework to enable solutions- and vertical-specific messages, content and positioning. Aggregate insights to provide sound feedback and decision-making. 

• Create repeatable, strategic plan with clear OKRs to be leveraged across the team, including playbooks, content, training, sales content, and solutions and packaging.   

• Drive global acceleration plans and key performance metrics, including revenue, market penetration, and new use cases. Identify winning strategies and scale the insights for all LiveRamp solutions.

• Strategize with commercial teams and participate in account planning to build out longer term opportunity mapping for assigned vertical(s). 

• Act as thought-leader and support executive client conversations, leading on topics such as recent industry trends, best practices, tech stack recommendations. 

• Create a strong POV and value proposition for key LiveRamp solutions and priorities industries, in partnership with the marketing teams, to be utilized by the sales teams to inform client strategy and pitch to new client ventures.

• Lead competitive and market intelligence function and build out repeatable framework to enhance value of research across all areas of LIveRamp. 

• Build and align content and strategies with sales process, buyer personas, market trends, and customer maturity. 

• Evangelize solutions internally, and partner with enablement and marketing to ensure activity, insights and messaging scale throughout the organization, and externally. 

• Oversee the development of audience based marketing plans and go-to-market strategies to achieve pipeline, adoption, and revenue targets

• Represent the voice of the customer from the GTM team into product management.  

Job Qualifications

Requirements:

• Proven track record as an executive in a key vertical industry

• 15+ years of related work experience 

• Bachelor’s degree.  Master’s degree preferred

• Experience developing growth strategies for sales driven / B2B business models

• Experience managing high performing, distributed teams in a fast-paced, high-growth environment

• Strong analytical problem solving leadership skills

• Excellent written and oral communication skills

• Honed relationship-building and influencing skills with an ability to collaborate cross-functionally

• Demonstrated people leadership: track record of developing high performing teams

• Sophisticated executive demeanor, comfortable interacting with C-suite

The approximate annual compensation range is $265,000.00 to $285000.00. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant’s experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

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More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.