Full-Time
Marketing Manager
Posted on 1/24/2026
Shubhashray
51-200 employees
Affordable housing developer of gated communities
Compensation Overview
₹1.8M/yr
Noida, Uttar Pradesh, India
In Person
 Growth & Marketing (2) |
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- MBA / PGDM in Marketing, Advertising, or equivalent.
- 5 - 7 years of experience in real estate marketing (mandatory).
- Strong grasp of digital marketing platforms, marketing automation, analytics tools.
- Experience in media planning, brand launches, campaigns.
- Excellent project management, negotiation, and vendor coordination skills.
- Ability to challenge agencies & sales teams constructively to push for higher per square feet pricing
- Strong communication, leadership, and execution mindset.
- Develop and execute 360 marketing strategies for real estate projects, digital, print, OOH, events, PR, activations.
- Position projects with clear brand identity, USPs, and differentiated messaging.
- Plan and monitor annual marketing budgets, ensuring ROI-driven spends.
- Manage & challenge creative, digital, PR, and media agencies to deliver performance-driven campaigns.
- Negotiate with vendors for cost optimization without compromising quality.
- Oversee media buying & planning ,print, outdoor, digital, radio marketing.
- Own performance marketing (Meta, Google, programmatic portals like 99acres, MagicBricks et al).
- Track CPL (Cost Per Lead), CTR, conversion rates, and optimize campaigns.
- Drive SEO, SEM, website performance, landing pages, and marketing automation (CRM integrations, drip campaigns).
- Partner with the sales team to ensure lead quality, nurturing, and faster closures.
- Plan and execute on-ground activations, site branding, signage, events, and launches.
- Develop sales collaterals, brochures, walkthrough videos, project microsites &other tools that aid.
- Monitor the customer journey from enquiry site visit, booking, handover
- Define and track KPIs for all campaigns, CPL, CPLQ (Cost per Lead Qualified), CPA (Cost per Acquisition).
- Generate weekly/monthly dashboards for management with actionable insights.
- Run tests for creatives, messaging, and channels.
Shubhashray builds affordable residential communities in northern India, focusing on migrant and low-income families. It develops gated societies near industrial townships and major highways, combining traditional living with modern amenities. The company constructs affordable housing units using innovative techniques and financing options, ensuring high construction standards and quality finishes. Its products are homes that carriers a clear value: affordability with quality, and easy access to work centers and transportation. What sets Shubhashray apart is its commitment to maximum affordability without sacrificing construction quality, along with financing options that help low-income households own a home. The overall goal is to redefine the affordable housing sector by delivering well-built homes at reachable prices, improving the quality of life for families in northern India.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Gurugram, India
Founded
2010
Simplify's Take
What believers are saying
- PMAY-U 2.0 offers tax benefits and TIG for innovative construction through 2026.
- Rajasthan digital land records streamline sales and boost buyer trust.
- Neemrana IT parks seek bulk housing partnerships for workforce.
What critics are saying
- Satya Santosh Group claims Bhiwadi Phase I, eroding brand in 3-6 months.
- Bhiwadi Phase I undelivered since 2016 triggers RERA penalties in 6-12 months.
- Godrej Properties commoditizes 1BHK units, capturing share in 12-24 months.
What makes Shubhashray unique
- Shubhashray builds low-rise gated societies with Aravali views in Keshwana.
- Projects feature in-house STP and rainwater harvesting near Neemrana.
- Targets migrant families with 2BHK homes blending tradition and amenities.
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Benefits
Health Insurance