Full-Time

Growth Marketing Associate

Influencer

Posted on 7/24/2024

Rocket Money

Rocket Money

201-500 employees

Personal finance management mobile application

Fintech
Financial Services

Compensation Overview

$60k - $80kAnnually

+ Bonus

Junior

Washington, DC, USA + 3 more

More locations: San Francisco, CA, USA | Remote in USA | New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 1 to 2 years of professional experience in a performance oriented media buying role
  • Experience in digital marketing, offline marketing, media buying/planning, or other influencer-based marketing channels.
  • Excellent communication skills (Slack / email / phone / within team / with partners).
  • Advanced Excel skills.
  • Excited to voice opinion, give and receive feedback.
  • Comfortable prioritizing multiple time sensitive tasks and executing under pressure.
  • Love for taking initiatives and being a self starter.
  • Insatiable curiosity and eager to make an impact.
Responsibilities
  • Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis.
  • Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail.
  • Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets.
  • Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team.
  • Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals.
  • Brainstorm with our creative team to ensure our creative briefs are best-in-class.
  • Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees.
  • Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data.

Rocket Money helps individuals manage their personal finances through a mobile application that offers various tools for financial management. Users can access services like bill negotiation, subscription management, budgeting, credit score monitoring, and smart savings, all aimed at helping them save money and track their spending. Unlike many competitors, Rocket Money focuses on a member-centric approach, maintaining communication with users to tailor services to their needs. The company generates revenue through subscription fees and a percentage of savings from negotiated bills. The goal of Rocket Money is to empower people to achieve their financial goals while ensuring data security through advanced encryption.

Company Stage

Seed

Total Funding

$437.7K

Headquarters

Los Angeles, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • High app store ranking indicates strong user engagement and growth potential.
  • Positive reception of new credit card suggests expansion opportunities in credit services.
  • Growing demand for digital financial management boosts Rocket Money's market potential.

What critics are saying

  • Increased competition could erode Rocket Money's market share in subscription management.
  • Credit card launch exposes Rocket Money to potential credit risk and regulatory scrutiny.
  • Economic downturns may reduce demand for premium financial services, affecting revenue.

What makes Rocket Money unique

  • Rocket Money offers a comprehensive suite of financial management tools in one app.
  • The platform's bill negotiation service provides unique savings opportunities for users.
  • Rocket Money's focus on data security sets it apart in the fintech industry.

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Benefits

Health, dental, & vision coverage

Unlimited PTO

Competitive pay

Daily catered lunch

401k matching

Commuter benefits

Unlimited snacks & kombucha on tap

Life insurance

INACTIVE