About the Role:
As an Email Marketing Intern, you will be responsible for executing email marketing campaigns and programs, as well as help develop and operationalize new tactics in the automation space. To achieve these goals, you will work closely with the marketing department. In addition to execution, as a content marketer, you will help to build content and copy to help support channel optimization, persona identification, segmentation and analytics via email.
The primary aim for this role is to help create relevant, customized and personalized content for our Sezzle consumers and merchants, to build brand awareness, driving increased traffic to Sezzle and it’s customers (merchants), during increased sales through email marketing, etc. In addition, you will be responsible for some arm of content marketing and strategy—elevating holistic email campaigns, some copywriting, email automation, merchant curation, data/analytics, etc.
In the Sezzle universe, work is extremely fast-paced. We see chaos as a source of innovation and it’s the pulse of our company. As a result, roles are constantly evolving, and there’s plenty of exciting opportunities for career progression. We’re a department with big dreams and the motivation to make them happen, so we’re looking for adaptable, customer-centric superstars who can roll up their sleeves and help us find the right solutions.
About Sezzle:
Sezzle is a cutting-edge fintech company whose mission is to financially empower the next generation. Only one in three millennials own a credit card, and the vast majority of millennials possess a subprime credit score or no score at all. To address these problems, Sezzle has built a payment platform that increases purchasing power for consumers by offering interest-free installment plans at online stores. This increase in purchasing power for consumers leads to increased sales and basket sizes for the 16,000+ eCommerce merchants that currently work with Sezzle.
What Makes Working at Sezzle Awesome?
At Sezzle, we are more than just brilliant engineers, passionate data enthusiasts, out-of-the-box thinkers, and determined innovators; we are skilled musicians, yogis, cyclists, chefs, golfers, dog-lovers, and rock-climbers. We believe in surrounding ourselves with not only the best and the brightest individuals, but those that are unique and purpose-driven in all that they do. Our culture is not defined by a certain set of perks designed to give the illusion of the traditional startup culture, but rather, it is the visible example living in every employee that we hire.
Responsibilities:
- Manage the day-to-day email production flow including, but not limited to, email creation, quality assurance, and deployment
- Build, optimize, and test email HTMLs through an email builder platform like Stripo
- Identify user personas for both of our customers (consumers and merchants) and create marketing automations/user journeys to support them
- Assist in managing the growth and maintenance of the email database–inclusive of new Sezzle sign-ups, opt-outs and unsubscribes
- Help build and manage email and marketing automation performance reports, analyze the data and make recommendations to optimize future campaigns to ensure our marketing initiatives are always in improving
- Project manage email production and execution with internal and external resources
- Assist in some copywriting and editing of email content where appropriate
Ideal Skills & Experience:
- Excellent written and verbal communication skills
- Demonstrated experience in building HTMLs using an HTML builder like Stipo
- Basic working knowledge of email coding and programming languages (HTML)
- Experience leveraging data inputs to create segments, design tests, execute reporting and providing insights
- Database marketing experience is a plus
- Prior experience working with email marketing automation preferred
- Additional experience working in SMS, push notifications, in-app push notifications, eCommerce or digital marketing preferred
About You:
- A+ character. We are team-first here at Sezzle.
- A hard-working mentality. It’s early and there is still a lot to build.
- An excellent communicator.
- Act like an owner. You aren’t afraid to take on new responsibilities and you act like an owner in everything you do.
- A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
- Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.
Perks & Benefits:
- Competitive salary and benefits
- Generous stock options
- Medical, dental and vision insurance
- Life and long term disability insurance
- 401k with 100% match
- Collaborative workspace, commuter benefits, full-stocked kitchen, weekly lunches and much more!
- The opportunity to join Minneapolis’s fastest growing startup alongside a team of motivated and driven individuals
Sezzle provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state and local laws.
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