Full-Time
Posted on 7/30/2025
YouTube-driven entertainment brand with food ventures
No salary listed
Greenville, NC, USA
Hybrid
Greenville, NC relocation/housing assistance provided for those coming from outside the Greenville, NC area; first 90 days housing provided; travel included
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MrBeast creates digital media content on YouTube featuring large-scale challenges, giveaways, and philanthropy. Its products extend into food and consumer goods: MrBeast Burger operates as a virtual restaurant that uses partner kitchens to fulfill online orders, and a line of chocolate products. The business earns through YouTube ad revenue, brand sponsorships, merchandise sales, and profits from its food and beverage ventures. The model relies on video content to attract a global, young audience and to drive demand for its store-brand offerings and sponsorships, then monetizes across media, merchandise, and meals. The company differentiates itself by high-stakes, participatory content and a clear philanthropic angle, along with diversified revenue streams beyond advertising. The goal is to entertain a worldwide audience while funding charitable initiatives and pursuing sustainable growth across media and consumer products.
Company Size
1,001-5,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$300M
Headquarters
Greenville, North Carolina
Founded
2012
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MrBeast, the YouTube creator with 476 million subscribers, has revealed he works 15-hour days with virtually no work-life balance. "I live to work and 100% do not have a healthy work-life balance," Jimmy Donaldson wrote on X following release of a docuseries about his schedule. Donaldson's days are "literally planned down to the minute", with operations including employing a body double to test video concepts before he steps in for final shots. The demanding schedule comes as he builds Beast Industries, an entertainment empire he hopes will rival Disney. The company is expanding its workforce by 50% this year, hiring across marketing, engineering and consumer products. Roles offer compensation between $130,000 and $160,000 plus equity, with relocation support and no college degree requirements.
Beast Industries, founded by YouTuber Jimmy Donaldson (MrBeast), has fired a video editor following insider trading accusations by prediction market operator Kalshi. The editor allegedly traded about $4,000 on streaming markets related to MrBeast videos with "near-perfect" success using material non-public information. Kalshi suspended the employee for two years, fined him $20,000 and notified federal regulators. Beast Industries CEO Jeff Housenbold said the company has "no tolerance for this behaviour" and initiated an independent investigation. He had previously barred trading by MrBeast employees and Beast Games contestants several months ago. The incident highlights concerns about insider trading on prediction markets, which are regulated by the Commodity Futures Trading Commission rather than gambling authorities. Housenbold called prediction markets "ripe for abuse.
YouTube creators are increasingly diversifying revenue beyond ads and brand deals, building parallel businesses that can outlast platform volatility. MrBeast exemplifies this shift. Whilst his YouTube channel has 442 million subscribers, his Feastables snack brand generated $250 million in revenue and $20 million profit in 2024, outpacing his media business which lost $80 million. He's expanding into telecommunications, banking apps, and a Saudi Arabian theme park. Emma Chamberlain's coffee brand reached $20 million in revenue in 2023 and opened physical cafés in January. Logan Paul's Prime energy drink surpassed $1.2 billion in retail sales in 2023. Other creators have launched product lines: Ryan Kaji's toys generated $250 million in 2020, whilst beauty influencers Huda Kattan and Michelle Phan built successful cosmetics companies. These ventures often prove more profitable and stable than ad-dependent content creation.
Beast Industries, the largest and most innovative creator based platform in the world, today announced the acquisition of Step, a financial technology compan...
T-Mobile provides an MVNO solution and has previously collaborated with MrBeast.