Compensation Overview

What You’ll Do:

• Brand Strategy:
With the VP Marketing develop and implement a cohesive brand strategy that aligns with the company’s overall objectives.
Ensure brand consistency across all channels and touchpoints, including digital platforms, collateral, tv campaigns, and in-person experiences.
Collaborate with cross-functional teams to integrate brand messaging into all aspects of the business.
• Creative Direction:
Lead a team of designers, copywriters, and other creatives to produce high-quality, engaging content that resonates with our target audience.
Provide creative direction and feedback to ensure that all work meets brand standards, best practices for performance marketing, and aligns with strategic objectives.
Stay up-to-date on industry trends and best practices to continuously innovate and improve our creative output.
• Performance Optimization:
Work closely with the marketing team to develop and implement strategies for driving performance metrics, such as conversion rates, click-through rates, and engagement metrics.
Analyze performance data and insights to identify areas for improvement and optimization.
Implement A/B testing and other tactics to improve creative performance and ROI.
• Team Leadership:
Inspire and motivate the creative team to deliver with excellence, fostering a culture of creativity, collaboration, and accountability.
Provide mentorship and professional development opportunities to help team members grow and excel in their roles.
Manage resource allocation and workload distribution to ensure projects are completed on time and within budget.

Knowledge Requirements:

• Bachelor’s degree in design, marketing, or related field.
• 5+ years of experience in a creative leadership role within the consumer goods, supplements, health, or wellness industries.
• Strategic thinker with a passion for wellness and for educating millions of people about the power of microbiome science on overall health.
• Strong portfolio showcasing a track record of successful brand campaigns and creative projects that resonate with consumers and drive results.
• Strong analytical skills and experience using data to drive decision-making and optimize performance.
• Strong capabilities in digital and web design, with a focus on both UI and UX.
• An ability to translate scientific concepts into compelling content is a bonus.
• Deep understanding of branding principles, design aesthetics, and storytelling techniques.
• Excellent communication and presentation skills, with the ability to articulate and sell creative ideas to internal stakeholders and external partners.
• Excellent leadership and communication skills, with the ability to inspire and motivate a team.
• Proficiency in design software (Figma) and familiarity with marketing analytics tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Salary & Benefits

• $176,985-$196,650
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity