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Social Media & Influencer Marketing Director
Posted on 2/7/2023
United States
Experience Level
Desired Skills
Social Media
  • 7+ years experience crafting compelling and memorable social campaigns, grown measurable engagement and buzz on social media for B2B and/or B2C brands, or worked on successful cause marketing and social impact partnerships on social channels
  • Are driven by creative storytelling and community building - and rolling up your sleeves to get it done
  • Have a point of view on audience behavior and platforms, informed by experience and data
  • Bring proven experience in establishing operations, processes, goals, and measurement around brand building on social media
  • Bring an exceptionally collaborative approach to planning, strategy and support
  • Understand what drives consumer and business behavior in social media and can formulate thoughtful, creative strategies to help us unlock the full potential of the brand
  • Are skillful at leading complex projects, meeting deadlines, and keeping cross-functional teams aware and accountable
  • Something else? Wonderful, we're curious to learn more about you!
  • Build a foundational social channel strategy that guides content and engagement that's unique to each platform and target community
  • Create and curate content for Guild's brand-level social media channels. Authentically engage our diverse audiences and fuel relevant conversations that reach key influencers and media
  • Advance big-idea projects, as well as facilitate ongoing publishing and community management
  • Build cross-functional strategy and processes for posting, promotions, and partnerships on social channels for both social-first and broader campaign initiatives
  • Own a brand-level calendar, including key achievements, events, and content and/or product releases
  • Champion a culture and processes for building employee brand ambassadors
  • Define clear goals and shared critical metrics, and regularly audit performance with an eye for finding opportunities that drive both brand and conversion metrics
  • Forge and support influencer partnerships on social media to extend our audience reach and authentically engage decision makers and learners, in collaboration with internal executives and teams
  • Develop and lead a strategy to support Guild's executive social media platforms in partnership with PR and executive communications teams
  • Develop and execute on a strategy to support Guild's growing partner community in partnership with PR and Customer Teams
  • Establish guidelines and processes for social media moderation and conversation. Deploy social listening tools
  • Generate comprehensive reports on overall community sentiment and market trends, and recommend timely opportunities
Guild Education

501-1,000 employees

Education and upskilling platform
Company Overview
Guild is on a mission to unlock opportunity for America's workforce through education.
  • Be an owner - Every employee is granted equity in Guild with a 4-year vesting schedule as well as a 401(k).
  • Prioritize your time - We offer generous parental leave, PTO, and onsite daycare for Denver-based employees
  • Have a learner's mindset - Guild offers student loan reimbursement, 100% tuition assistance for your first bachelor’s degree, and $10K/year toward additional education.
  • Take care of yourself - Comprehensive medical, dental, and vision plans because we care about the health and well-being of all Guild employees.
Company Core Values
  • Nurture a Learner’s Mindset - We are fueled by curiosity, consciously seeking to make ourselves, each other, and the work continuously better.
  • Create Belonging - We believe that belonging is essential to business. We are cultivating a community rooted in diversity and respect with heart and commitment, that’s in service of both our culture and all of our stakeholders.
  • Build Shared Success - At Guild, success is not a zero sum game. We strive for the win-wins in both our work and in our impact, knowing we deliver the best outcome when we collaborate together and assume positive intent from all.
  • Be an Owner - We each own a piece of Guild – as owners, we take responsibility today and always for our voices, actions and long term impact.