At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 28 states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, MA, MD, MI, MN, NC, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.
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At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:
- Nurture A Learner’s Mindset -using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
- Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
- Be an Owner - holding self and others accountable to meet commitments
- Create Belonging - recognizing the value that different perspectives and cultures bring to our company
Guild is hiring a Social Media and Influencer Marketing Director. This is an exciting time, as we begin to activate our brand in big ways to encourage our community and grow an opportunity movement. This role will own the creative and digital strategy for growing and engaging Guild’s community of business decision makers and learners on social media.
We’re looking for candidates that have a collaborative and player-coach attitude. You have strategy, creative, influencer selection and vetting, campaign delivery, distribution and reporting experience. You are inspired to build an opportunity movement with Guild and execute on a comprehensive strategy to grow channel engagement, brand awareness, and CTR.
As Social Media and Influencer Marketing Director, you will:
- Build a foundational social channel strategy that guides content and engagement that’s unique to each platform and target community.
- Create and curate content for Guild’s brand-level social media channels. Authentically engage our diverse audiences and fuel relevant conversations that reach key influencers and media.
- Advance big-idea projects, as well as facilitate ongoing publishing and community management.
- Build cross-functional strategy and processes for posting, promotions, and partnerships on social channels for both social-first and broader campaign initiatives.
- Own a brand-level calendar, including key achievements, events, and content and/or product releases.
- Champion a culture and processes for building employee brand ambassadors.
- Define clear goals and shared critical metrics, and regularly audit performance with an eye for finding opportunities that drive both brand and conversion metrics.
- Forge and support influencer partnerships on social media to extend our audience reach and authentically engage decision makers and learners, in collaboration with internal executives and teams.
- Develop and lead a strategy to support Guild’s executive social media platforms in partnership with PR and executive communications teams.
- Develop and execute on a strategy to support Guild’s growing partner community in partnership with PR and Customer Teams.
- Establish guidelines and processes for social media moderation and conversation. Deploy social listening tools.
- Generate comprehensive reports on overall community sentiment and market trends, and recommend timely opportunities.
You are a strong fit for this role if you:
- 7+ years experience crafting compelling and memorable social campaigns, grown measurable engagement and buzz on social media for B2B and/or B2C brands, or worked on successful cause marketing and social impact partnerships on social channels.
- Are driven by creative storytelling and community building – and rolling up your sleeves to get it done.
- Have a point of view on audience behavior and platforms, informed by experience and data.
- Bring proven experience in establishing operations, processes, goals, and measurement around brand building on social media.
- Bring an exceptionally collaborative approach to planning, strategy and support.
- Understand what drives consumer and business behavior in social media and can formulate thoughtful, creative strategies to help us unlock the full potential of the brand.
- Are skillful at leading complex projects, meeting deadlines, and keeping cross-functional teams aware and accountable.
- Something else? Wonderful, we’re curious to learn more about you!
We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $150,000 - $172,500, as well as company stock options. We are committed to providing opportunities that align with our larger company strategy of Career Mobility. We believe that skills are transferable and value candidates that have a passion for our mission and a learner’s mindset. If you don’t have 100% of the qualifications but can see yourself doing a great job, we invite you to apply.
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At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own.
Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.
Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:
- Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Open vacation policy for employees to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
Guild requires COVID-19 vaccines for all employees and guests attending Guild events or entering Guild offices. As of February 1, 2022, we will be expanding our in-person vaccination requirement to include booster shots. We will be using both Clear’s Digital Vaccine Card and state-sponsored vaccine passports to verify proof of vaccine. Accommodations or exceptions can be requested for medical or religious reasons.
PRIVACY NOTICE
I understand that I am applying for employment with Guild Education and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may also use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment. Guild will treat my information in accordance with Guild’s Privacy Policy.
I have reviewed and agree to Guild’s Privacy Policy as well as the privacy policies of the third-party service providers used by Guild associated with the application process.
