Senior Content Strategist

Description

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Role Overview

As a Content Strategist at WebMD Ignite, you will guide the strategic vision for our patient education assets in support of multiple products and solutions. You will ensure that our content is highly engaging, discoverable, and optimized for the consumer and patient journeys across applications and platforms and seamlessly integrated into the clinical workflow. Your goal is to help simplify complex strategic ideas and transform them into actionable, accessible education that empowers consumers to manage their health, while collaborating on AI-enabled content orchestration and governance, ensuring our content is optimized for the latest generative and agentic technologies.

Editorial strategy

• Editorial mission: To provide consumers with the most trusted, accessible, and actionable health education that drives better health decisions and patient engagement, and empowers providers and patients with timely, evidence-based education that improves clinical workflow.

• Target audience: Consumers, patients, and family caregivers seeking health information across various digital touchpoints, as well as clinicians, health system administrators, and care managers.

• Point of view: We advocate for the user. We believe health education should be clear, jargon-free, and designed for health literacy—meeting the user where they are in their care journey. Our content is "FHIR-friendly," interoperable, and "AI-ready," designed as modular assets for dynamic assembly by conversational and agentic systems. We believe health education should not be a static document but dynamic assets that surface at the right moment of care in the right format.

Process design

• Content lifecycle: You will collaborate on the lifecycle of high-volume assets, from research and intake to production. You will also collaborate on AI-assisted workflows, including metadata management and summarization in the content management system to continually increase the ratio of work automated with AI.

• Success metrics: Measure strategy effectiveness through feedback on content findability, gaps, gluts, and change requests. Success will also be measured by gains in efficiency and scale driven by AI-enabled orchestration.

Key Responsibilities

Substance & editorial direction

• Strategic roadmapping: Define the content themes and project priorities that align with consumer health trends, clinical health trends, and client needs for consumer engagement and patient education.

• AI & clinical auditing: Utilize agentic AI for automated governance, auditing activities, and programmatic asset mapping for both internal and external use cases. Leverage AI for automated clinical auditing and "drift" detection to ensure content aligns with evolving medical guidelines, automatically flagging outdated items for review.

• Market alignment: Engage with clients and prospects to understand their jobs to be done, translating them into editorial solutions to support “self-serve” use cases and EMR integrations.

• Product collaboration: Partner with UX and Product Managers to ensure content is "born digital"—designed to work seamlessly within modern application layouts, mobile interfaces, and clinical workflows.

Interoperability & Discoverability

• FHIR support: Partner with Content Integration and Knowledge Engineering to align content and metadata models, ensuring our library is "FHIR-ready" for EMR data exchange.

• AI Content Recommendations: Work with technical teams on AI-driven clinical decision support that merges encounter data with ambient AI transcripts to improve real-time content recommendations for clinicians.

• Content design: Work with the Knowledge Engineering and Search teams to identify "intent gaps" in our consumer and patient libraries and develop content that answers the questions people are actually asking online, as well as what our clients and their patients need.

Workflow & Operations

• AI Enablement & Product Integration: Lead training and enablement for team members and freelancers to incorporate AI agents and automations into every aspect of content strategy and development. Partner with Product and Tech on UAT and training for AI-driven products.

• Intake & prioritization: Manage the "front door" for new content and asset requests, using data to prioritize high-impact consumer health and patient education projects over other projects.

• Process improvement: Continuously partner on refining the content and asset production workflows to reduce "time-to-market" and "time-to-delivery" through AI-assisted automation of clinical and content tasks.

Qualifications

Professional Experience

• Education: Bachelor’s Degree in Communications, Journalism, Public Health, Health Education, or a related field (Master’s level preferred).

• Experience: 5+ years in content strategy or patient education, specifically focused on B2C (Business-to-Consumer) health or wellness products, or with a proven track record in the healthcare or HealthIT sectors.

• Digital Health Ecosystems: Familiar with patient education content strategy principles, with the ability to align assets effectively for consumers, providers, payers, and health IT users.

Technical Skills

• AI Proficiency: Understands AI methodologies, including prompt engineering, RAG-optimized response systems, and working with agentic AI autonomous operational partners.

• CMS, Workflow, and CRM Tools: Proficiency in using a variety of content management, project management, and client management tools.

• Analytics: Ability to interpret client, clinical, and consumer behavior data using a variety of analytic tools and outputs.

Core Competencies

• User-centricity & AI Orchestration: A passion for improving user journeys with content, combined with the ability to help redesign traditional workflows around AI-enabled governance to drive measurable gains in efficiency, cost savings, and scale.

• Agility & Strategic Thinking: The ability to pivot strategy based on digital performance data and changing market demands.

• Communication: Exceptional skills in translating complex clinical concepts for a general audience , while maintaining a "team-first" approach to working with disparate business functions, including clinical, editorial, and technical SMEs.

Salary range: $80,000 - $105,000

Bonus Eligible:

This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

• Health Insurance (medical, dental, and vision coverage)

• Paid Time Off (including vacation, sick leave, and flexible holiday days)

• 401(k) Retirement Plan with employer matching

• Life and Disability Insurance

• Employee Assistance Program (EAP)

• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.